Did you know: Toledo is also known as “The Glass City”, “Frogtown” and “T-Town”. Toledo is hometown of Corporal Maxwell Klinger in the long-running television series M*A*S*H. This week’s Geopath Market Spotlight focuses on the Toledo, Ohio, DMA. Infographics for the top DMAs and much more are available to Geopath […]
Company: Whistler Outdoor Markets: Oklahoma Headquarters: 6304 E 102nd, Tulsa, OK 74137 Phone: 914-491-7446 Email: info@whistlerworks.com Whistler Outdoor operates a plant of 300 traditional, tri-vision and digital billboards in the Tulsa and Oklahoma city metro areas. The company is owned by Shawn Whistler. In February 2019 Whistler Outdoor acquired certain […]
Outfront had a great financial quarter. Here are the results of the earnings release, conference call and earnings deck. Revenues increased 14.5% to $460 million during the second quarter of 2019 due to growth in digital revenues and billboard yields. National revenue were up 20%, local revenues up 10%. US […]
Insider wrote about out of home brokerage fees yesterday. SignValue’s Paul Wright had comments on the article. In response to your article on brokerage fees, I just wanted to share our policy/experience. Fee Amount You’re about right on brokerage fees. We sometimes charge less than 1% on large deals and fees […]
By View Chicago, LLC. Good billboard creative is simple, but not easy. When advertisers get it right, we look to examine what they’re doing that’s working. Our featured billboard creative for this post is @ Properties. @ Properties is Chicago’s largest residential real estate brokerage. They are neighborhoods experts, and […]
Bethlehem, PA — 8/5/2019 — Today, Adams Outdoor Advertising Eastern PA announces the availability of Smart Billboard technology. Media buyers and advertisers now have the opportunity to combine the reach powerhouse of billboards with the targetability and trackability of online advertising. “Billboards do an excellent job of delivering compelling and […]
Company: Whiteway Outdoor Market: Atlanta, Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 770-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard faces and 3 digital billboard structures with four faces located in Atlanta. The structures are in prime locations along […]
When you retain a broker to sell your out of home company you’ll be asked to sign a brokerage agreement. Here’s a short course on brokerage fees. The Fee Amount 5% of the total consideration of a transaction is a starting point. Less for a large transaction and higher for […]
Watkins Outdoor has installed one of the largest digital billboards in the state of Missouri. The sign measures 22’5″ by 36’5″ and is located at 440 N 190th St in Ozark, Missouri. The sign is so big it requires two proof of performance and monitoring cameras instead of one. Daktronics […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
