Company: Outdoor Signs Headquarters: PO Box 600477, Dallas, TX. 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 4 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the IBOUSA. […]
Author: billboardinsider
John Music on Building a Solar Powered Billboard
Billboard Insider is running an interview series with John Music who has more than 50 years experience in the out of home business. John has previously talked about getting into out of home and building signs. Today he talks about building solar powered billboards. What made you install solar? My […]
Does your Out of Home Company have Solar Powered Billboards
The US Energy Information Administration reports that wind and solar generated 17% of US electricity in 2025. Our feature story today describes two do-it-your-self solar billboards which John Music erected in Missouri. Does your company have any solar powered billboards. Take our poll below. We’ll report the results tomorrow. What […]
The Drawbacks of Automated Marketing
Here’s how not to use AI and automation. in your marketing. Look at the email below. Billboard Insider moderated a panel at the Independents Summit but it was on AI, not brand evolution. Billboard Insider isn’t connected with BetMGM or Intersection. Billboard Insider has no European presence to strengthen. […]
Lease Terms impact Just Compensation
Lease terms can impact the value of just compensation. That’s the lesson of Dept of Transportation versus Adams outdoor Advertising of Charlotte. Here are the facts: In October 2001 Adams outdoor acquired a billboard in Charlotte, North Carolina. In 2006 the lease expired and Adams Outdoor negotiated a new lease […]
Digital Billboards Assist Escapees Search
One of the valuable uses of digital billboards is that they can be used for public announcements. TJ Bugbee, the executive director of the North Carolina Outdoor Advertising association tells Billboard Insider that the North Carolina Outdoor Advertising Association and the Outdoor Advertising Association of Virginia ran public announcements […]
Trillboards Connects with One Tech
SAN FRANCISCO, CA – June 10, 2026 – Trillboards, the specialized programmatic Digital Out-of-Home (pDOOH) ad network powered by advanced Edge AI, today announced its official platform integration with One Tech Group’s SSP1, one of the premier, dedicated Digital Out-of-Home Supply-Side Platforms (SSP) in the world. Through this integration, Trillboards’ […]
Company of the Day: Outdoor Displays
Company: Outdoor Displays, Inc. Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: outdoordisplaysinc@gmail.com Outdoor Displays owns 47 billboard structures in Tennessee. The structures are primarily located east and north and west of Knoxville. The firm was founded in 1997 and is owned and operated by Dan, Danny and […]
The Human Touch in Out of Home Marketing
How do you stand out in a world where everyone’s inbox is getting overwhelmed with low-quality, high-frequency, AI-sourced drivel? The human touch. We had a nice discussion with CircleGraphics CEO Rod Rackley at the OAAA show earlier this month. Look what arrived today in the mail today. A vinyl bag […]
Miles Traveled and Transit Trips Grow in First Part of 2026
Good news if you have a roadside billboard plant. Vehicle miles traveled was up 0.7% for April 2026 and is up 1.2% for the first four months of 2026. The increased was the most pronounced in the North Central states and South Atlantic States. Miles travel declined in the West […]
























