Author: billboardinsider

What Are Your Out of Home Sales Questions?

What questions do you have about out of home sales?  Use the comment box below or email davewestburg@billboardinsider.com. We’ll run a series in which out of home sales expert Kevin Gephart answers your questions.  Kevin spent 37+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  He […]

The Importance of Safety in the OOH Industry

By Andy McDonald, SVP Government Affairs, OAA Prioritizing safety has always been imperative for the Out of Home (OOH) advertising industry. OOH execution requires teams to operate at heights, in proximity to roadways, power lines, and heavy equipment — conditions that demand rigorous training, clear standards, and a culture committed […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Jonesboro Digital

Company: Jonesboro Digital Markets:  Arkansas Email: john@jonesborodigital.com Phone: 870-819-3234 Jonesboro Digital operates a three sided digital billboard in Jonesboro, Arkansas.  The structure is located at East Nettleton and Red Wolf Boulevard.    The company is owned by a brother and sister team – John and Hilary Frankel.  Hilary owns an advertising agency called Media […]

Lamar’s Hal Kilshaw talks politics and digital billboards

Ian Dallimore interviewed Hal Kilshaw Lamar’s EVP Government Relations on the Digital and Dirt podcast.  Here the highlights. Lamar’s Decentralized Approach to Government Relations Lamar does it a little bit differently than the other 2 big billboard companies …because we grew up as a company in smaller markets…we’ve tended to […]

Ocean Outdoor Adds Creator Tool

London, UK: Ocean Outdoor and Creator by Infinitum, a division of Infinitum Group, have formed a new partnership that brings together the impact of premium digital out-of-home (DOOH) with online creator engagement to deliver integrated brand campaigns that reach combined audiences of millions. Ocean Creator offers a market-first turnkey solution […]

Firefly Adds to Vegas Network

New York, NY — Feb 4, 2026 — Firefly, the global leader in mobility media, today announced the introduction of The Vegas Miracle, a landmark digital spectacular billboard at Miracle Mile Shops in the heart of the Las Vegas Strip. Las Vegas has long been one of Firefly’s most important […]

Company of the Day: JARED Outdoor

Editors Note: Jared Outdoor was purchased by Lamar Advertising in October 2024 Company: Jared Outdoor Advertising Markets: Missouri Address: 2870-A S. Ingram Mill Rd, Springfield, Missouri, 65804 Phone: 417-877-7900 Jared Outdoor operates a billboard plant with 46 total faces and 9 digital faces in Southwest Missouri.  Curtis Jared is the […]

Keith Horton on What He’s Learned in a 44 Year Career Selling Out of Home

Yesterday we mentioned that Allison Outdoor’s Keith Horton is retiring after a 44 year out of home advertising career.  We asked Keith what he’s learned about sales What have you learned about selling out-of-home over a 44-year career? I’ve always said: treat customers the way you want to be treated. […]