Author: billboardinsider

US out of home revenues up 4.5% in 3Q 2025

WASHINGTON, D.C. – December 2, 2025 – Out of home (OOH) advertising revenue increased 4.5% in the third quarter of 2025 compared to the previous year, totaling $2.13 billion based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter revenue volume […]

Company of the Day: Hart Advertising

Company: Hart Advertising, Inc. Headquarters:  480 Crossings Rd., Sandusky, OH 44870 Market: North Central Ohio Phone: (419) 668-1194 Email:  cindy@hartbillboards.com Hart Advertising operates a billboard plant with over 1,000 faces in northern Ohio.  The company was started by William T Hart in 1943.  Hart’s children – Gay Sanders and W Taylor Hart – […]

Claude Dicks on the Lessons From Building 47 Digital Billboards

Last week Allison Outdoor announced the completion of its 47th digital billboard.  We asked Allison Outdoor President/General Manager Claude Dicks to talk about what he’s learned about digital billboards What have you learned about what makes a good digital location? Demand, Location, Good Lease and View Time.  Our preference is […]

Overall Murals Strengthens Creative and Brand Leadership to Drive Growth

Brooklyn, N.Y. — December 2, 2025 — Overall Murals, the largest independently owned and operated hand painted outdoor advertising company in the U.S., today announced the appointments of Shannon Peel as Creative Director and Jeff Jan as Fractional Chief Brand & Impact Officer. These new leadership roles mark a strategic […]

Minero and Vyas Join OUTFRONT

NEW YORK, Dec. 1, 2025 /PRNewswire/ — OUTFRONT Media (NYSE: OUT), one of the largest and most trusted out-of-home media companies in the United States, today announced two key hires to its leadership team: Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President, Performance Marketing. […]

OOH Sales Survival Guide for 2026

Sean Riley, CEO of Lamar, stated at the recent Wells Fargo Technology, Media, and Telecom Conference: “You have to sell in the period for the period to make the period.” Lamar is widely regarded as America’s most successful OOH company and one of the best in the world. However, as […]

The Non-Profit Which Spends $7 Million a Year on Out of Home

  Christian Aid Ministries is an Ohio based non-profit which spends $7 million a year on billboard evangelism.  The company’s billboards include a thought provoking question or statement and encourage people to call a toll free number to speak with a pastor.    We talked with Jay Stoltzfus about the […]

Company of the Day: Harkey Media

Company: Harkey Media Address: 3550 N. Central Ave., Suite 1500 Phoenix, AZ 85012 Phone: 602-421-2516 Email: press@harkeymedia.com Harkey Media operates a billboard plant in the United States. The Company is headquartered in Phoenix, with offices in Los Angeles, Las Vegas and New York.  Harkey purchased the assets of Mesa Outdoor […]

Andy Goodman on the value of left hand reads

  Today out of home leasing and development expert Andy Goodman talks about an advantage of left-hand read billboards Andy, what do you think of left hand reads? I’m a strong believer in the value of left-hand reads. They offer a unique advantage on curved freeways—especially when the road bends […]

Happy Thanksgiving

Billboard Insider is taking today off for the Thanksgiving holiday.  As we enter our 11th year of publication, we have lots to be thankful for: To OUTFRONT’s Shelli Bergren for being our first newsletter subscriber. To Jennilee Bennett of Lamar Advertising for being our most recent newsletter subscriber.  That makes […]