Author: billboardinsider

Capital spending averages 5.75% of revenue for the public out of home companies.

What should your annual capital expenditures be excluding large one-time acquisitions?  We’ve heard OUTFRONT’s CFO Matt Siegel mention that OUTFRONT spends approx 5% of revenue on capital projects on investor calls.  Look at this analysis prepared by Jeff Seddon of Moorgate Capital Partners.   Capital spending (excluding acquisitions) averages 5.75% […]

Dubuque Iowa Tightens Sign Code

On September 21, 2026 the Dubuque City Council by a vote of 7-0 passed an amendment to the city’s off premise sign rules.  The amendment includes the following restrictions on billboards: A 750′ circular separation between billboards up from 500′ on city streets currently. A new 200′ buffer zone between […]

OAAA Sales Tips for 2027

  With 2027 planning underway, OOH has a compelling story to share with agencies and brands. OOH entered the planning season with significant momentum, delivering 9.2% year-to-date revenue growth in 2026, fueled by strong advertiser demand and continued expansion of digital OOH, which has grown 19% the first half of the […]

Company of the Day: Spider Billboards

Company: Spider Billboards Markets: Puerto Rico Address: 1550 Ave Poince De Leon Pda.23 Santurce, PR. 00909 Email: info@spiderbillboards.com Phone: 787-649-5962 Spider Outdoor is a family run firm which operates a billboard plant in Puerto Rico, including 54 digital billboard faces.  Salim Merceb is the company’s President.       To […]

Are Your Ad Contracts on Auto Pilot?

Recently a question was posed: “what is your take on an auto-renewal clause in ad contracts, particularly ones that revert to month-to-month after an initial expiration? As an operator, always put a 30-day auto-renewal clause in your ad contracts as a safety net. Longer auto-renewal terms make it difficult to […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Adrian Buice on Building a Digital Billboard

Neil Bell interviewed Amplify Outdoor Founder Adrian Buice on the Bell Board podcast while Amplify Outdoor was installing it’s first digital billboard.  You can watch the entire interview below.  Some of the highlights: Buice had to accept some conditions from the city and his landlord to get this sign In […]

Verde Outdoor Unveils New Brand and Website

Tempe, AZ — Verde Outdoor Capital (VOC) is entering its next era of growth with broader financing capabilities, a refreshed brand identity and a new website designed to better serve operators across the outdoor advertising industry. VOC provides $2 million to over $50 million in financing for acquisitions, refinancing, recapitalizations, […]

Company of the Day: Stillaguamish Outdoor

  Company:  Stillaguamish Outdoor Media Markets: Snohomish County, Washington Headquarters:  3322 226th St NE, Arlington, WA  98223 Email:  abrown@stillaguamish.com Phone:  360-572-3077 Stillaguamish Outdoor Media owns a billboard plant with 10 digital faces that advertise along I-5 and Highway 530 in Snohomish County in Northwest Washington State.  Andy Brown is the […]

Leverage Down and Debt Costs Stable for Public OOH Companies in 2Q 2026

Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts from Moorgate’s 2Q  2026 report which caught our eye. The weighted average cost of debt was stable for the public out of home companies during the second quarter of 2026.  Clear […]