Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Author: billboardinsider
Company of the Day: Jonesboro Digital
Company: Jonesboro Digital Markets: Arkansas Email: john@jonesborodigital.com Phone: 870-819-3234 Jonesboro Digital operates a three sided digital billboard in Jonesboro, Arkansas. The structure is located at East Nettleton and Red Wolf Boulevard. The company is owned by a brother and sister team – John and Hilary Frankel. Hilary owns an advertising agency called Media […]
Lamar’s Hal Kilshaw talks politics and digital billboards
Ian Dallimore interviewed Hal Kilshaw Lamar’s EVP Government Relations on the Digital and Dirt podcast. Here the highlights. Lamar’s Decentralized Approach to Government Relations Lamar does it a little bit differently than the other 2 big billboard companies …because we grew up as a company in smaller markets…we’ve tended to […]
Keith Horton on getting into Out of Home and why Allison Outdoor was a great place to work
Yesterday Allison Outdoor Manager of Sales Keith Horton talked about what he’s learned in a 44 year career selling out of home. Today he talks about getting into out of home and what made Allison Outdoor such a great place to work. How did you get into the out-of-home business? […]
Ocean Outdoor Adds Creator Tool
London, UK: Ocean Outdoor and Creator by Infinitum, a division of Infinitum Group, have formed a new partnership that brings together the impact of premium digital out-of-home (DOOH) with online creator engagement to deliver integrated brand campaigns that reach combined audiences of millions. Ocean Creator offers a market-first turnkey solution […]
Firefly Adds to Vegas Network
New York, NY — Feb 4, 2026 — Firefly, the global leader in mobility media, today announced the introduction of The Vegas Miracle, a landmark digital spectacular billboard at Miracle Mile Shops in the heart of the Las Vegas Strip. Las Vegas has long been one of Firefly’s most important […]
Company of the Day: JARED Outdoor
Editors Note: Jared Outdoor was purchased by Lamar Advertising in October 2024 Company: Jared Outdoor Advertising Markets: Missouri Address: 2870-A S. Ingram Mill Rd, Springfield, Missouri, 65804 Phone: 417-877-7900 Jared Outdoor operates a billboard plant with 46 total faces and 9 digital faces in Southwest Missouri. Curtis Jared is the […]
Keith Horton on What He’s Learned in a 44 Year Career Selling Out of Home
Yesterday we mentioned that Allison Outdoor’s Keith Horton is retiring after a 44 year out of home advertising career. We asked Keith what he’s learned about sales What have you learned about selling out-of-home over a 44-year career? I’ve always said: treat customers the way you want to be treated. […]
Meadow Outdoor Salutes Walldogs
Meadow Outdoor’s Chris Zukin tells us that in 2023 , Meadow was one of the primary sponsors of “The Northwest MuralFest” in The Dalles, Oregon. Over 230 sign painters from around the world came to The Dalles to paint 15 historic murals in one week. It was a great success. […]
Goodman says to build trust before you talk dollars
Today out of home leasing and development expert Andy Goodman of Age Advertising talks about when and how to approach a landlord to discuss rent. A mistake new billboard operators make is introducing rent too early in conversations with property owners. In practice, discussing money before establishing value and trust can shut […]























