Author: billboardinsider

Roy Park’s Tips For Getting Bank Financing

Roy H Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor. He talks about how his father approached banks for financing: “…Park laid […]

OUTFRONT and Google run AI campaign

NEW YORK, Nov. 14, 2025 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), and Google DeepMind today announced the launch of ‘Imagine If…’ – an artistic and cultural civic program that invites New Yorkers across all five boroughs to co-create a city-wide visual experience with local artists.   Imagine If…’ asks subway riders to […]

billups Launches AI Agent for Out of Home

New York, November 14, 2025 – billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, today announced significant enhancements to its technology capabilities, including the introduction of audrai, the first AI-powered agentic system built to optimize planning and performance for OOH advertising. The company’s technology-first approach has fueled expansion across […]

Rate this ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Grapevine Outdoor

Company:  Grapevine Outdoor Markets:  Oregon Address: Portland, Oregon. Email: info@grapevineoutdoor.com Phone: 503-333-5957 Grapevine Outfoor operates a plant of wallscapes, digital billboards, advertising trucks and indoor mall signage in Portland, Oregon.  The company’s principals are Abe Tannenbaum and Russell Davis-Cohen   To receive a free morning newsletter with each day’s Billboard insider articles […]

Link Media Revenue up 2.5% in 3Q 2025

Here are the results of Link Media Outdoor’s 3Q 2025 performance,  taken from the Boston Omaha third quarter 2025 earnings release, 10Q  and earnings presentation, sponsored and analyzed by SignValue. Revenues increased by 2.5% to $11.8 million due to increased professional services and entertainment spending and an increase in occupancy. […]

Out of Home is the Last Heroic Medium Says Goddard

Out of Home is the last “heroic” medium, World Out of Home Organization President Tom Goddard said at this week’s APAC Regional Forum in Seoul, South Korea. Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave […]

Company of the Day: General Outdoor Advertising

Company:  General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA  91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954.  General Outdoor operates a network of 38 billboard faces including 16 digital billboard faces in San Bernardino and Riverside counties in California. Several of the […]

Out of Home a Good Value Versus other Forms of Media

Out of home is a good value versus other forms of media.  Look at this chart from the Solomon November 2025 Media Monthly.  It computes the CPM (cost per thousand views) of out of home versus other forms of media.  You can see that bulletins, for example, have a CPM […]

Jolt Acquires Volta Media Network

SYDNEY, Australia, November 12, 2025 – JOLT, the global digital out-of-home (DOOH) and electric vehicle charging network, with operations across Australia, Canada, New Zealand and the U.K., today announced the signing of an agreement to acquire a substantial portion of the Volta Media Network, from Shell, making the official entry […]