Good news for roadside billboards and transit advertising. US miles travelled increased 0.9% to 295 billion vehicle miles during August 2025 according to the FHWA August 2025 Traffic Volume Trends. Miles travelled increased 0.9% to 2,214 billion vehicle miles year to date. Miles travelled increase the most on the east […]
Cary, NC (October 21, 2025) — New research from Keen Decision Systems, a next-generation marketing mix SaaS company, in collaboration with Accretive, an OOH data and technology platform, reveals that out-of-home (OOH) advertising delivers well-above-average marginal ROI (mROI)—the return on the next unspent incremental dollar based on Keen’s proprietary response […]
23 October 2025, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods. London Lites offers brands […]
Company: Fiesta Graphics Outdoor Markets: Texas Address: 505 South Arthur St, Brownsville, TX. 78521 Email: ernie5430@aol.com Phone: 956-546-1722 Fiesta Graphics operates a billboard plant with two digital faces in Brownsville, TX. Ernie Hernandez is the company’s owner. To receive a free morning newsletter with each day’s Billboard insider articles […]
Roy Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor. Here’s an excerpt from the book where he talks about what he learned […]
By: Esben Elmoe, AllUnite Founder The Out-of-Home advertising market worldwide is experiencing significant growth driven largely by the adoption of advanced metrics and data technologies. One of the most compelling reasons for this growth is the ROI generated by measurement improvements. In Brazil for example, the total investment for developing […]
Billboard Insider is running a series on what to do with old monopoles. On Monday Jeremy Mattson reviewed when to scrap, re-engineer or refurbish monopoles. Today All Steel Structures President Ted Bratsos talks about whether you can reuse an old billboard structure. I often get asked whether an old monopole […]
Company: Fairmount Outdoor Advertising Markets: Texas, California (Los Angeles) Address: PO Box 25103, Dallas, Texas, 75225 Email: Billy@FairmountOutdoor.com Phone: 512-731-1865 Fairmount Outdoor operates a billboard plant with 22 faces including 3 Digitals & 19 Statics in Texas, and 7 Wall Murals in Venice Beach, CA. Fairmount Outdoor structures are in […]
Clear Channel Outdoor stock is up 46% in the last week on news that Mabudala Capital is in takeover talks. Mabudala is the sovereign wealth fund of Abu Dhabi. The company is a global asset management platform with 430 billion in assets under management. It has a team of […]
BROOKLYN, NY – New York brands Colossal Media and global craft beer innovator Brooklyn Brewery are set to release a limited-edition Pilsner dubbed Crisp Strokes to celebrate Colossal Media’s 21st anniversary of revitalizing hand-painted outdoor advertising – both as a service and creative profession. To celebrate 21 years—and a milestone […]
