NEW YORK, August 3, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial speakers for its in-person Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To register for […]
TOKYO, JAPAN, MONTREAL, CANADA, August 4, 2021 – Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as President, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in […]
Company: ATMedia Outdoor Address: 2555 Marietta Hwy., Suite 102, Canton GA 30114 Markets: 39 Markets Nationwide Phone: 877-413-3683 Email: info@atmediaoutdoor.com ATMedia Outdoor operates an airport, transit and events business in 40+ US markets. The company is a division of Mashburn Outdoor, LLC. ATMedia’s assets include: Executive airport parking advertising Experiential marketing Airport shuttle wraps Metro […]
NEW YORK, NY – August 3, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announced today that Christina Radigan will be joining the company on September 7, 2021 as Senior Vice President of Strategic Research, Insights, Analytics. This new role aligns with the company’s heightened focus on audience-based selling as the out […]
Dear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, there is so much to look forward to and even more to be thankful for. Our industry and its unshakable people have weathered an unimaginable storm during the pandemic. I’ve spoken to many of […]
Three things about Lamar Advertising that Billboard Insider learned from reviewing the July 15, 2021 Lamar Advertising S4 in connection with the pending issue of $550 of 3.625% notes. Local, local, local. Lamar is more dependent on local advertising than Clear Channel or OUTFRONT. The S4 says this: “Local advertising […]
Be sure you’re talking to the “true” decision maker. Some “decision makers” can decide an ad size but don’t have the authority to move print dollars to OOH. Help prospects buy. Advertisers only negotiate for what they want. They don’t want billboards; they want what billboards do. Assure them, based […]
Out of Home development and siting expert Andy Goodman talks about the importance of recording leases. Should I record my lease? Absolutely. I don’t record the whole Lease, we record a “notice of Lease” which states the date, the Lessor and Lessee names, and what the Lease is for, a […]
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on […]
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-319-5890 Email: tjashley.ashleymedia@gmail.com Ashley Media was founded in 1998 in North Little Rock Arkansas by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard on I-40. […]
