The World Out of Home Organization has boosted its representation across the world with the addition of ten new members from five continents. The new members come from the United States, Europe, the Middle East, Asia and Australasia. Seven are national media owners, two are OOH service providers/suppliers and one […]
Second report reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the first verified supply-side picture of how global programmatic DOOH is traded. Verticals, DSP & Transaction Analysis · Full Year 2025 London · 22 September 2026 · For immediate release 75.7% PRIVATE MARKETPLACE SHARE OF SPEND […]
Out of Home remains one of the most visible and effective media channels, but its growth has been modest compared with digital platforms. Burr Smith, Chairman and CEO of software giant Broadsign (including recently acquired Place Exchange) and Kelly Parker, Chief Media Officer of WPP Media UK, will outline what […]
The leaders of the UK’s big three Out of Home media owners – Dallas Wiles, Co-CEO of JCDecaux, Justin Cochrane, President and CEO Outdoor at Bauer Media and Global Chief Commercial Officer Mike Gordon – will appear together for the first time on a panel looking in-depth at the state […]
Registration is now open for the World Out of Home Organization’s next Annual Congress, to be held in London from June 3-5 2026. This follows a record-breaking attendance at WOO’s Mexico City Annual Congress, the first to be held in LATAM, and another record attendance at its recent Asia Regional Forum […]
29 Aug, 2025 A total of eight organizations from different industry sectors and areas of the world have joined the World Out of Home Organization. Five of the new members are national media owners, two are OOH service providers/suppliers and there is one national media agency. WOO now has nearly […]
The World Out of Home Organization is set for its biggest and best Annual Congress to date in Mexico City from June 4-6, with a star-studded speaker line-up, four breakout workshop sessions, more interactivity including contributions from delegates and its biggest awards entry so far including a new award for […]
February 24, 2025. WOO president Tom Goddard calls for greater collaboration in the Japanese OOH industry, to accelerate production of credible Audience Metrics and facilitate the formation of a unified National Trade Association. Goddard was speaking at the first ever OOH Tokyo Conference, organized by representatives of the Japanese OOH […]
The first OOH Tokyo Conference will be held on Thursday 20 February 2025. This has been organized by representatives of the Japanese OOH industry in association with the World Out of Home Organisation (WOO), the world’s only global Out-Of-Home (OOH) advertising industry association. The conference will be held at Tokyo […]
Invidis was on hand for the World Out of Home Europe Forum in Milan. In a WOO keynote, Ströer co-CEO Christian Schmalzl identified DooH as a key reason for the extraordinary growth of outdoor advertising. However, the traditional strengths of OoH must always be taken into account. Schmalzl noted that […]
