The leaders of the UK’s big three Out of Home media owners – Dallas Wiles, Co-CEO of JCDecaux, Justin Cochrane, President and CEO Outdoor at Bauer Media and Global Chief Commercial Officer  Mike Gordon – will appear together for the first time on a panel looking in-depth at the state of UK Out of Home, at the World Out of Home Organization’s Annual Congress in London from June 3-5.

The Congress will be held at the Park Lane Hilton with a record number of delegates expected.

There is evidence that the UK OOH Market has been losing share recently against rival media. WOO President Tom Goddard will be asking Wiles, Cochrane, and Gordon whether UK Media Owners back cross-industry marketing efforts as much as needed, despite its status as a major force in both UK and global media. WOO evidence shows that powerful and united national trade association bodies can play a significant role in increasing share.

Among the issues to be addressed will be:

• A perceived lack of sector focus,
• Industry level marketing and collaboration
• Benchmarking the resource behind the industry trade body – Outsmart
• Whether the industry is doing enough to demonstrate the medium’s undoubted effectiveness
• How the industry can better promote and support creative standards, one of its main strengths.
• What more can be done to leverage consumer trust in the medium in contrast to the criticism aimed at Big Tech

President Goddard says: “It’s a huge coup for WOO to get these three on the same panel, discussing some of the most pressing issues in UK Out of Home. What they say, will provide an invaluable insight into the industry in the UK and, you never know, may even be the trigger for some much-needed, new initiatives.”

Click here to register for the London Congress

For further information: contact Richard Saturley at richard@worldooh.org

About WOO

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international company – JCDecaux  – as well as blowUP media and Ocean Outdoor from Europe, OUTFRONT Media and Lamar from the US, Provantage from South Africa, oOh!media from Australia, Asiaray from Hong Kong and the Multiply Media Group from the UAE. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, B|A|M from Germany, ABOOH from Brazil and the OMA in Australia.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement