Out of Home remains one of the most visible and effective media channels, but its growth has been modest compared with digital platforms. Burr Smith, Chairman and CEO of software giant Broadsign (including recently acquired Place Exchange) and Kelly Parker, Chief Media Officer of WPP Media UK, will outline what the OOH industry needs to do to be more relevant to the way agencies want to work in the new AI-powered digital planning and buying environment.
The session will be one of the highlights of the forthcoming World Out of Home Organization Annual Congress to be held at the Park Lane Hilton, London, from June 3-5. Around 800 delegates are expected to attend. Smith and Parker will say that the Out of Home industry needs to look more to the bigger media picture if it is to match the performance of the digital platforms.
WOO President Tom Goddard says: “The Impact of AI and ever-increasing automation has made upskilling and upgrading Out of Home more important than ever, there really is no time to waste. We’re very fortunate to have a genuine tech-based, global pioneer in Burr Smith and the top executive from WPP Media UK to guide us towards a bigger and better future.”
For the Congress Programme and to register please click here
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international company – JCDecaux – as well as blowUP media and Ocean Outdoor from Europe, OUTFRONT Media and Lamar from the US, Provantage from South Africa, oOh!media from Australia, Asiaray from Hong Kong and the Multiply Media Group from the UAE. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, B|A|M from Germany, ABOOH from Brazil and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
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