The OAAA has been emphasizing attribution research this year. The idea is to provide hard data to out of home buyers on how out of home advertising influences consumer behavior. The OAAA hired Rick Wilson, Associate Professor of Texas State University, San Marcos to review the data. Here are the […]
Vistar Media and MFour just completed a research project on consumer packaged goods and out of home. Insider talked with Vistar VP of National Sales Lucy Markowitz about the study. Lucy, what did Vistar and MFour study? We looked at people’s purchasing behaviors and preferences around consumer packaged goods (CPG). […]
Duluth, GA (May 29, 2019) Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform. IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies. With F360 and Vistar, independent operators can access […]
This week’s Billboard Insider podcast features Lamar Advertising’s Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Here are some […]
Next time someone tells you that out of home doesn’t work, send them this New York Times article. Two sons rented an Interstate Outdoor billboard on the Black Horse Pike highway in New Jersey for $2,000 for one month encouraging people to call their father to wish him happy birthday. […]
Ian Dallimore is the Director of Innovation & Digital Sales Strategy for Lamar Advertising. Ian has three predictions for out of home in 2019: 1. Programmatic will make a significant impact in the OOH space Programmatic advertising has seen significant year over year growth in the digital OOH space the last […]
Vistar Media’s CEO Michael Provenzano appeared on the Dec 4 Ad Exchanger Talks podcast to talk about programmatic out of home. Vistar’s been on a tear with revenues in excess of $20 million and 65% year over year growth. Here are the highlights. On the digital sign market You’ve got […]
Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced today the appointment of former Rubicon executive Chris Waterman athe Director of Publisher Partnerships. Before joining Vistar, Waterman was Senior Director of Sales at Rubicon Project, where he led global efforts for digital out-of-home, specifically in North America, and […]
Between now and the end of the year Insider will be asking industry leaders to make predictions for out of home in 2019. Today Vistar Media CEO and Co-Founder Michael Provenzano makes his predictions. Vistar Media operates a platform which enables programmatic buying of digital out of home media. 1) […]
New York – June 28, 2018 – Vistar Media, a programmatic technology company for digital out-of-home (DOOH), today announced the launch of the first global dedicated storefront for private marketplace (PMP) deals in DOOH. Through the Vistar “Deals Discovery” storefront, buyers can now explore custom packages curated by the world’s […]
