Insider agrees with Lamar CEO Sean Reilly’s comments that out of home will sell advertising in an autonomous car world just like it sells advertising today in transit settings today. If you disagree and are worried about the impact on autonomous cars, you can take a deep breath. Autonomous cars […]
Sean Reilly was interesting as ever at this week’s Credit Suisse 21st Annual Communications Conference. Some of the highlights. On how digital billboards promote better ad targeting We allow customers to use trends on the small screen to inform what goes on up on the big screen. So the copy […]
May 21, 2019 (Las Vegas, NV) – The out of home (OOH) advertising industry honored eight industry leaders with its most esteemed awards May 21 in Las Vegas. Nancy Fletcher, president & CEO of the Out of Home Advertising Association of America (OAAA) was presented with the highest honor, the […]
May 20, 2019 (Las Vegas, NV) – In a unanimous vote by the Out of Home Advertising Association of America (OAAA) Board of Directors, 44 new members were welcomed to join the trade association. The new members were approved during the Board’s biennial meeting May 20 in Las Vegas. “We […]
Here are the highlights from Lamar CEO Sean Reilly’s talk yesterday at the JP Morgan Global Technology, Media and Communications Conference. On what’s performing well We’ve got some verticals that are performing incredibly well like financials…the healthcare vertical is healthy, pardon the pun. Their world is stable and they’re spending […]
“The first quarter played out largely as we anticipated, with acquisition-adjusted revenue growth a little over 2%. I’m particularly pleased by the continued strong performance of our digital platform, and I’m optimistic about the balance of 2019.” That’s how Lamar CEO Sean Reilly summarized first quarter 2019 financials. Here are […]
Lawmakers in Louisiana overwhelmingly defeated an anti-billboard proposal (14-to-3). Insider breaks down the three-hour hearing in Baton Rouge at the State House Transportation Committee, to share what worked. Background In Louisiana, the trucking/logging industries blame lawsuits and trial lawyers for inflating insurance rates. Frustrated truckers and loggers took aim at billboards, […]
This Baton Rouge newspaper headline says it all: House Concurrent Resolution 4, a draconian proposal to limit billboards in Louisiana, was defeated in a Louisiana State House committee by a vote of 14-3. House resolution 4 had provisions to: Limit the number of Louisiana billboards to 7,000 Prohibit the conversion […]
Lamar has moved fast to respond to draconian legislation impacting billboards in Louisiana with a Freedom to Advertise website, a fact sheet which counters the myths used by the legislation’s sponsors, a media statement and a letter from Sean Reilly to the legislature. Lamar shows us how to respond to […]
This week’s podcast guest is Nancy Fletcher who retires at the end of this year after a 40-year out of home advertising career, which includes nearly 30 years as President and CEO of OAAA. Here are highlights of our interview. What have been the industry’s biggest accomplishments over your tenure? […]
