NEW YORK – October 10, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), today announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar […]
Lamar CEO Sean Reilly was upbeat about the out of home industry at last week’s Goldman Sachs Communicopia Conference. On industry prospects First of all you’ve got an industry that’s in the best place I’ve seen it and I’ve been doing this a long time. The other two big companies […]
Lamar had a nice quarter although revenue growth lagged Outfront and Clear Channel. Here are the results of the second quarter 2019 earnings release and conference call. Net revenue increased 6.9% to $449 million during the second quarter of 2019. Acquisition adjusted net revenue increased 2.4%. Local revenue was up […]
Insider gets a letter or two a month from Landmark asking him to sell a billboard lease or easement. Insider asked Lamar CEO Sean Reilly about Landmark on Monday’s Billboard Insider Podcast and here’s what Reilly said. Landmark infrastructure has accumulated a portfolio of 700 billboard leases and wants to […]
On Monday’s Billboard Insider podcast, Insider asked Lamar CEO Sean Reilly about sustainability. On Lamar and sustainability I’m super proud of Lamar’s leadership in the industry around the issue of sustainability. On this one the credit goes to Bobby Switzer the head of all things production at Lamar…Also to Greg […]
On this week’s Billboard Insider podcast Lamar CEO Sean Reilly talks about the search for a new OAAA CEO, Lamar’s corporate culture, sustainability, programmatic out of home, Landmark Infrastructure, tariffs and what keeps him awake nights. You head the OAAA committee which is searching for a replacement for Nancy Fletcher. […]
In addition to controlling Lamar Advertising, Sean and Kevin Reilly have been shareholders in RTC, a Louisiana telcom company. The Greater Baton Rouge Business Report says RTC recently purchased Eatel, another Louisiana telcom provider, with the Reilly’s backing. The Post and Courier has an article on religious billboards. The article […]
Insider talked with Kalil and Co Broker Max Drachman about what out of home buyers want on last week’s Billboard Insider podcast. Here’s the exchange. Are buyers focusing on leases, growth opportunities in the market and digital sign potential? The hottest item today is market share. Buyers aren’t interested…in somebody […]
Insider agrees with Lamar CEO Sean Reilly’s comments that out of home will sell advertising in an autonomous car world just like it sells advertising today in transit settings today. If you disagree and are worried about the impact on autonomous cars, you can take a deep breath. Autonomous cars […]
Sean Reilly was interesting as ever at this week’s Credit Suisse 21st Annual Communications Conference. Some of the highlights. On how digital billboards promote better ad targeting We allow customers to use trends on the small screen to inform what goes on up on the big screen. So the copy […]
