Static billboards have been an OOH mainstay for decades. You know the media: Those “traditional” 14’ x 48’ bulletins lining high-traffic thoroughfares, be they city centers or well-travelled highways and freeways. And while this type of outdoor media has always been highly effective, and often highly creative in its execution, […]
Clockwise from top left: Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021. Here’s what the suppliers said about the impact of covid on their […]
Yesterday, Circle Graphics announced the purchase of a majority stake in Anthem Displays. Insider interviewed Circle Graphics CEO Andrew Cousin and Out of Home Division President Rod Rackley about the transaction. Here are the highlights. Cousin says that despite softness in the OOH Division, Circle Graphics has thrived through COVID […]
LONGMONT, Colo., Jan. 4, 2021 /PRNewswire/ — Circle Graphics, Inc. (“Circle”), a leading producer of grand and large-format digital graphics owned by an affiliate of H.I.G. Capital, has acquired a majority ownership stake in Anthem Displays, LLC (“Anthem” or the “Company”), a digital sign manufacturer serving the Out-of-Home (“OOH”) advertising market. The transaction […]
Yesterday Rod Rackley, President of the Out of Home Division of Circle Graphics, talked about the steps in printing and shipping a billboard vinyl. Insider asked Rackley some followup questions about printing. How long does it take a job to pass through the Circle Graphics plant? This answer depends on […]
Curious how a vinyl billboard ad is produced. Circle Graphics Out of Home Division President Rod Rackley walks Billboard Insider through the steps in production. We used an actual Circle City Outdoor print job because Circle Graphics is the company’s printer. The out of home company uploads the ad into […]
Longmont, CO – When Adams Outdoor Advertising and the Out of Home Advertising Association of America (OAAA) decided to collaborate on an ad campaign to support EARTHDAY.ORG, it was only natural to print bulletins on smog-absorbing materials available from Circle Graphics. The campaign, Nature’s Essential Workers, features plants and animals […]
Circle Graphics has relocated and reopened its specialty transit division. Transit advertising was hit hard during the coronavirus pandemic with dramatically reduced usage of airports and public transportation. The company used the down time to relocate the Burbank facility which has been previously run out of several locations. The facility […]
Rod Rackley, President of the Out of Home division of Circle Graphics ended yesterday’s Billboard Insider podcast interview with some great advice to people just entering the out of home industry. What do you know now that you wish you knew when you entered the out of home industry in […]
Today’s podcast guest is Rod Rackley the President of the Out of Home Division of Circle Graphics. Rod answers some of my questions, gives his advice on managing during the COVID-19 crisis and talks about the future of billboard printing. Here are some excerpts from the interview. Rod, chart […]
