Clockwise from top left: Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson

The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021.    Here’s what the suppliers said about the impact of covid on their business.

Rod Rackley, President of OOH Division, Circle Graphics

OOH local business was down 10% in 2020.  National/regional business was down 30%.  Transit was down 45%.  In November we were feeling pretty good.  Year over year November was even if not ahead. Perhaps it was a false dawn.  Dec and Jan have been soft again.  Transit looks to be soft through Q1.

Jeremy Johnsen, Global Business Development Manager, Daktronics

Everything stopped in March.  As we moved into May and June we saw things slowly change.  OOH operators that relied on local advertising picked up…OOH operators that relied on national were slower to come back.  As we enter 2021 investment in new and replacement digitals is nearing pre-COVID levels.  As outdoor gather spaces come back, there will be a desire to make these areas more exciting and attractive and should help to fuel OOH spaces and eventually indoor will too.

Michael Provenzano, CEO and Co-Founder, Vistar Media

Q1 2020  was Vistar’s largest quarter even.  In April and May people logged on and hit the pause button.  We had a very slow recovery in June and July.  But December 2020 was higher than December 2019

You can watch the suppliers webinar on the OAAA website.

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