Last Friday’s Billboard Insider readers poll shows that a large majority of out of home companies use debt financing to grow. 76% Billboard Insider readers said they use debt financing to grow their out of home companies. 24% of Billboard Insider readers said they don’t use debt. To receive […]
Yesterday Billboard Insider polled readers on whether Cracker Barrel advertises on their static billboards or their digital billboards. The results were unanimous. Cracker Barrel only runs on static billboards – at least when it comes to billboards owned by Billboard Insider readers. To receive a free morning newsletter with […]
In response to Cracker Barrel and Out of Home, a reader asks… I’m curious to what percentage of those are digitals if any? I think they’re pretty much a static driven marketing plan but interested if they do any digital? Does Cracker Barrel advertise on digital billboards? Email davewestburg@billboardinsider.com or […]
Yesterday Billboard Insider quoted a public out of home company executive who said, “There are no net new billboards being built in America right now so the supply is basically fixed. Billboard Insider noted that the number of net faces increased by 3% during 2023 after reviewing 414 US roadside […]
At a recent investor meeting, the CEO of one of the big three public out of home companies said this: “There are no net new billboards being built in America right now so the supply is basically fixed.” That claim didn’t seem right to us so we looked at our […]
80% of Billboard Insider’s readers run 8 flips a minute on their digital billboards. Here are the results of Monday’s poll. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber […]
A reader asks Billboard Insider how many flips a minute you should run on a digital billboard. There are three approaches: Six flips per minute. Run six 10 second flips per minute on your digital billboards. This is the Lamar approach. Sometimes less is more. It also might make sense […]
A majority of Billboard Insider readers think an out of home sales manager shouldn’t have any accounts. Some readers said there are exceptions… An out of home sales manager has keep some accounts so you don’t forget what it’s like to deal with customers. An out of home executive saysI […]
A reader asks, “Should an out of home sales manager have an account list?” The pro’s of having a sales manager handle some accounts are that they are able to lead by example and it keeps them up to date on market conditions. The con’s of having a sales manager […]
Billboard revenue growth is slowing at the three public US out of home companies. Causes include fewer national campaigns, weaknesses in California and entertainment and soft programmatic. Look at these quarterly results for the past year. Lamar’s excludes acquisitions, OUTFRONT is US media and Clear Channel is the Americas billboard […]
