There are four sources of out of home debt financing. You can: Sell your receivables (e.g. factoring) Lease your structures or digital billboards from a finance company (e.g. YESCO Financial Solutions or Formetco Replace your Face). Borrow from a private lender (e.g. Billboard Loans, Stark Capital, Verde Outdoor Capital) Borrow […]
Yesterday we asked Billboard Insider readers where the equity for their out of home company comes from. More than half of Billboard Insider readers use their own money for equity. One-quarter of Billboard Insider readers use equity from friends and family. One-eighth of Billboard Insider readers use equity from acccredited […]
Last Friday Billboard Insider quoted remarks of Francois de Gaspé Beaubien, Chairman of Zoom Media and Chairman of the Board of the DPAA to the effect that AI and driverless cars will depreciate the value of non-urban roadside billboards. We disagreed and pointed out that Warren Buffett doesn’t buy that […]
Most out of home companies allow clients to pay by check, ACH or credit card. Here are the results of yesterday’s Billboard Insider’s reader poll: 96% of our Billboard Insider readers allow clients to pay by check. 83% of […]
There are multiple ways to take payment from out of home clients. Here’s a review of the different forms of payment, ranging from least costly to most costly together with a discussion of the pros and cons of each form of payment. Checks (no quickbooks fee plus $0.20-0.30 […]
Here are the results of the Billboard Insider/OOHSalesFaster poll on a reasonable annual sales goal and number of accounts for an out of home local account executive. Billboard Insider readers think a reasonable sales book for an out of home executive is $500,000 to $2 million. We expect that those […]
Here are the results of yesterday’s readers poll on forms of payment which our out of home company readers accept. The results of the poll seem to suggest that some voters didn’t understand that multiple answers were allowed. We expect that way more than one third of our readers allow […]
Here are the results of Billboard Insider’s reader poll on the use AI. We expect to see increased use of AI in out of home in the future. If you aren’t using AI you should be spending time researching AI and how it can assist you in running your […]
How will AI impact out of home? Here’s what people said about AI at the OOHMediaCon25 a couple weeks ago. Ian Brecher, Vistar Media Can we employ AI to create designs? Screenverse Co-Founder Adam Malone AI can package inventory….Ask AI how to price your inventory. OAAA CEO Anna Bager To […]
Yesterday Billboard Insider suggested four ways to create value in the out of home industry. Buy a billboard company. Buy a billboard easement. Convert a static billboard to digital Construct a new billboard. Billboard Insider readers love to construct new billboards to create value. Here are the resuts of our […]
