The Collaboration is the First to Use IAB Tech Lab’s OpenRTB 2.6 Specification for Programmatic DOOH Advertising to Power Marketers’ Access Digital Screens Across All Formats and Venues Chicago — July 11, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and […]
Place Exchange expands its Canadian programmatic out-of-home supply with Astral’s thousands of premium digital screens Toronto, Canada (June 27, 2023) – Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, today announced its integration with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to […]
Great wrap up to the second day of a fun and informative IBO conference in Houston. Insider wanted to give everyone a few of the highlights of the last two days with quotes from five presenters. Becky Smith, IBO Enterprise Manager “The best thing about of Out of Home […]
Buyers now have programmatic access to premium DOOH inventory across Europe’s largest markets directly via their DSPs. London, England (March 22, 2023) — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, has expanded its presence in major European markets, including the UK, France, Germany, Italy, Netherlands, Scandinavia, and Spain. […]
By Julia Cramer, Adomni Content Specialist Synopsis: Let’s dive into the past, present, and future of out-of-home (OOH) measurement. When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. But despite popular belief, the oldest form of advertising has […]
Innovative, privacy-forward approach enables dramatic improvements in forecasting, planning, and targeting advertising on moving media. New York, NY (November 29, 2022) – Place Exchange, the leading SSP for programmatic Out of Home (OOH) media, launched geospatial ad units for mobility media, spanning all of Place Exchange’s industry-leading mobility partners, including […]
Last week Billboard Insider ran articles by Terry Carmody and Jim Lyke talking about the importance of impressions in selling out of home. Today we talk with Chris Cowlbeck, IBOUSA Chief Vision Officer, about what the IBO is doing to make impressions available to independent billboard companies. Chris, you recently […]
Market leaders partner to enable unified auctions and streamlined programmatic access for media owners October 10, 2022 09:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Two of the leading programmatic platforms for digital out-of-home (DOOH) – Vistar Media and Place Exchange – today announce mutual support for each other’s mediation solutions to enable unified auctions […]
Ari Buchalter has been CEO of the programmatic out of home company Place Exchange for 4 years. He was also previously the CEO of Intersection. He gave an insightful talk at the fall 2022 IBO conference. We asked him to amplify some comments. You mentioned that programmatic out of home […]
By, Lynda Liu, Marketing Director, Place Exchange Data from the latest Place Exchange Programmatic Trends Report, released in July, demonstrates continued strong growth in the programmatic OOH channel in H1 2022 compared to H2 2021. The report provides a snapshot of the spending patterns within the Place Exchange platform, analyzing […]
