We just read the Place Exchange July 2022 Programmatic OOH Trends report. Two thing we noted. The average OOH programmatic CPM increased 5% from $7.10 in the second of 2021 to $7.47 in the first half of 2022. Office building and point of care CPM’s were the highest OOH categories. […]
Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. New […]
New York, NY (November 23, 2021) – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, today announced a new partnership with Uber OOH, Uber’s digital out-of-home cartop advertising network. With over 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix, and […]
Here’s a summary of day one of the IBOUSA fall show in 5 quotes. Chris Cowlbeck on the IBO’s growth The idea is ranchers helping ranchers. Someone’s barn burns down and we help them fix it. That’s what the IBOUSA is about….We’re growing and we’re going to continue to grow. […]
NEW YORK CITY – August 24, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out of home (OOH) media, announced it was granted a key “systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising […]
On today’s Billboard Insider podcast Adomni founder Jonathan Gudai talks about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home. Here are the highlights. How is out of home recovering from covid? We feel like we are back right now. […]
NEW YORK — July 21, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media, today announced the close of a $20 million Series A funding round. The investment was co-led by Revolution Ventures and Tribe Capital. The company will use the funding to […]
With permission from Place Exchange As pandemic restrictions ease and more vaccinations are administered, travel activity is on the rise and the tourism sector is gearing up for the pent-up demand from consumers. As travel continues to ramp up, Place Exchange can help ensure your message reaches leisure and business […]
Rancho Santa Margarita, CA – April 7, 2021 – Road Runner Media, a mobile Digital Out Of Home (mDOOH) media company driving the future of road safety and advertising, today announced a strategic partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic DOOH media. Through this partnership, the […]
New York, NY — March 17, 2021 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced its expansion into Canada. Marketers can now tap into thousands of premium digital OOH screens across the Canadian market, from publishers such as Adapt Media, Ads Alfresco, AdStash, Allvision, […]
