We just read the  Place Exchange July 2022 Programmatic OOH Trends report.  Two thing we noted.

The average OOH programmatic CPM increased 5% from $7.10 in the second of 2021 to $7.47 in the first half of 2022.  Office building and point of care CPM’s were the highest OOH categories.

Health and fitness was the largest and fastest-growing category, driven by an increase in pharma spending.

You can download your copy of the Place Exchange July 2022 Programmatic OOH trends report here.

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