NEW YORK, NY — JANUARY 22, 2021 — Curb Taxi Media, the leading provider of mobility-centric media in the United States, announced a new partnership with Place Exchange, the leading SSP for programmatic out-of-home and place-based media. Together, they plan to expand Curb’s programmatic network and enable more agencies and […]
Tag: Place Exchange
Captivate Partners with Place Exchange
December 9, 2020 – Captivate, North America’s leading location-based digital video network, today announced a strategic partnership with Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, enabling programmatic buying of Captivate’s network of premier office and residential media inventory through both the private marketplace (PMP) and […]
Leading DOOH Platforms Standardize the Way Ad Inventory is Named and Classified.
NEW YORK — December 8, 2020 — Six leading digital-out-of-home (DOOH) technology platforms – Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media, announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward. Today, the consortium of ad tech innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling […]
Place Exchange Launches First Certification for Programmatic OOH
New York, NY — September 22, 2020 — Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across […]
Place Exchange Expands Programmatic Video Solution to Out-of-Home
New York, NY — August 18, 2020 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced expanded access for digital buyers to premium video inventory from leading OOH publishers such as AdStash, Branded Cities, Captivate, Clear Channel Outdoor, Enlighten, Firefly, Grocery TV, GSTV, Intersection, New Tradition, […]
Clear Channel Outdoor Integrates with Place Exchange
New York, NY — July 21, 2020— Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, and Place Exchange, a leading SSP for programmatic OOH and place-based media, announced a full integration granting digital media buyers access to Clear Channel Outdoor’s digital OOH (DOOH) displays […]
Ian Dallimore: Advertisers believe in the data and they’re not cancelling contracts and fleeing for other media.
Today’s podcast guest is Ian Dallimore, sneakerhead, father of triplets and VP of Digital Growth at Lamar Advertising. Ian is excited about the future of out of home. Here are the highlights. How have improved data tools helped Lamar communicate with clients during the covid crisis. Lamar has a large […]
Billboard Insider’s Out of Home Stories to Watch in 2020
Here are five out of home stories Billboard Insider thinks you should follow in 2020. Privacy The California Consumer Privacy Act goes into effect January 1, 2020. The act requires companies to get consent from California consumers when they track or sell information on them. A couple dozen more states […]
Dave Etherington: “Privacy in the public space should be held to a higher standard.”
Today’s podcast guest is Dave Etherington, the Chief Commercial Officer of Place Exchange. Place Exchange is a programmatic out of home advertising platform spun off by Intersection approximately 2 years ago. Dave talks about programmatic exchanges, privacy and whether static billboards can be sold programmatically. Give an overview of […]
Broadsign Partners with Place Exchange for DOOH
MONTREAL, Canada and New York, NY — August 6, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media […]