Place Exchange has issued the H2 2023 Programmatic OOH Trends Report. The highlights: Out of home programmatic CPM’s grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023. Billboard Insider notes that this is above the average cpm of about $5 for […]
Tag: Place Exchange
Assembly, Talon and Place Exchange roll out new DOOH system
NEW YORK, NY – January 9, 2024 – Today, global media agency Assembly announced the latest in retail media innovation – a first-of-its-kind planning tool called ShopConnect that marries programmatic buying with digital out-of-home (DOOH) to create more effective and meaningful real-time experiences for consumers. The tool was designed in partnership […]
Place Exchange Partners with Clear Channel Europe
New York & London (October 23, 2023) – Place Exchange, the leading supply-side platform (SSP) for programmatic Out of Home (OOH) media, today announced a new phase in its partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital out-of-home (DOOH) inventory that spans […]
Place Exchange Partners with OUTFRONT in Canada
Toronto, Canada (Aug 1, 2023) — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, today announced its integration with OUTFRONT Media in Canada, the latest company to join the list of Place Exchange Canadian partners that make up its vast supply footprint in the country. OUTFRONT Media operates […]
Average OOH Programmatic CPM is $7.17 for 1st Half of 2023 Says Place Exchange
Place Exchange just released a report on programmatic trends for the first half of 2023. Here are the highlights. H2 2022 means the last half of 2022 and H1 2023 means the first half of 2023. From H2 2022 to H1 2023, the top 3 programmatic OOH advertising categories […]
Beeyond Media Teams Up with Place Exchange to Expand DOOH Advertising Inventory
Partnership allows Beeyond Media’s advertisers to reach target audiences on unmatched supply of global premium OOH inventory. Miami, Florida – July 18th, 2023 – Beeyond Media, a leading programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), today announced that it has joined forces with Place Exchange, a […]
Screenverse Selects Place Exchange as Measurement Standard
New York, NY [July 12, 2023] Screenverse, a leading Digital Out-of-Home (DOOH) company in ad management, ad monetization, and programmatic ad solutions, has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. This groundbreaking measurement solution, developed in accordance with the OAAA OOH Impression Measurement […]
Basis Technologies and Place Exchange Integrate to Power Digital-Out-of-Home Advertising Growth
The Collaboration is the First to Use IAB Tech Lab’s OpenRTB 2.6 Specification for Programmatic DOOH Advertising to Power Marketers’ Access Digital Screens Across All Formats and Venues Chicago — July 11, 2023 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and […]
Place Exchange Announces Partnership With Astral
Place Exchange expands its Canadian programmatic out-of-home supply with Astral’s thousands of premium digital screens Toronto, Canada (June 27, 2023) – Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, today announced its integration with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to […]
The Spring IBO Conference in Five Big Quotes
Great wrap up to the second day of a fun and informative IBO conference in Houston. Insider wanted to give everyone a few of the highlights of the last two days with quotes from five presenters. Becky Smith, IBO Enterprise Manager “The best thing about of Out of Home […]