Transit and street furniture were the highest growing out of home sectors in the second quarter of 2025. Here’s a summary of the sector performance in OAAA’s 2Q 2025 revenue report. Transit grew 9.8% in the second quarter of 2025. If you’ve been listening to the public company earnings reports […]
Here are four out of home stories Billboard Insider is watching in 2025. A return of the M&A market. Out of home acquisitions down in 2023 and 2024. Take a look at this chart prepared by Moorgate Partners which shows the acquisitions of Lamar, OUTFRONT and Clear Channel Outdoor. […]
The OAAA tracks out of home revenues by sector. OAAA members can see the figures at OOH Revenue by Format. Some Billboard Insider observations on the data. Billboards, Billboards, Billboards. The roadside billboard industry accounted for 74% of US out of home revenue during the first 9 most of 2024 […]
Global pop sensation Dua Lipa, in collaboration with Live Nation and Visual Feeder, is pushing the boundaries of digital Out-of-Home (OOH) advertising in with a new digital window-scape campaign to promote her upcoming “Radical Optimism” tour. The campaign objective turns strategically selected unused retail windows into vibrant, immersive displays designed […]
Kevin Conlin of Autonomous Power Solutions tells Billboard Insider he is working on a solar powered hydration station. The station has advertising possibilities in that it can be wrapped or have a digital display or both. The system is in design prototype stage. Kevin would like your feedback on the […]
Last week the OAAA announced that US out of home revenues increased 1.1% in the third quarter of 2023. A look behind the numbers finds that three out of home sectors grew and one declined. Roadside billboards which account for almost three quarters of the US market, grew 0.9% in […]
Four observations after reviewing the OAAA’s fourth quarter 2022 US out of home revenue figures. All sectors up. All US out of home industry sectors grew during the fourth quarter. Place based led all sectors (up 31%), followed by transit (up 9%), billboards (up 7%) and street furniture (up 2%). […]
Billboard revenues are surging, transit and place based revenues are coming back and place based revenues continue to lag versus pre covid. That’s what’s apparent in the third quarter 2022 revenue figures reported yesterday by the OAAA. US billboard revenues grew 7% in the third quarter of 2022 and are […]
US Billboards have completely recovered from covid and then some. The other US out of home sectors still lag. Here’s what Billboard Insider found after reviewing the last three years of quarterly US out of home revenues by sector as reported to the OAAA. US billboard revenues are 12% above […]
A rising tide lifted all out of home sectors in 2021. Here are the 2021 annual US revenue figures broken down by sector. Street furniture revenue grew 43% in 2021, followed by billboards (up 17%), transit (up 11%) and place-based (up 3%). Roadside billboards have recovered and are […]
