Here’s a chart showing the impact of covid on US out of home revenues by sector. Billboards were down the least and have come back the fastest. Place based and transit fell farther and have yet to fully recover. Change in US Out of Home Revenues by Industry Sector Billboards […]
Insider is a fan of MIT-educated data scientist Youyang Gu. His work suggests that the US will reach covid herd immunity and we will return to normal by mid summer. Look at these two charts. The number of daily new US covid infections has dropped since December 24 and […]
New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to […]
