PJ Solomon issued its 2020 advertising trends reports yesterday. Here’s a page from the report summarizing 2020 forecasts for out of home. Industry revenues will be down 15-20% in 2020. OUTFRONT and Clear Channel Outdoor will be hit harder than Lamar because they have more concentration in international, urban, transit […]
PJ Boidman has published US Media CPM comparisons in the July 2020 Media Monthly. Bulletins, posters and transit shelters are a good value with a CPM will below broadcast, TV and publishing. [wpforms id=”9787″] Paid Advertisement
THE rAVE Agency and Zoom partnered for the inaugural LAVNCH Week and Mark Boidman of PJ Solomon provided the Keynote address. Here are highlights from Boidman’s talk: Covid-Specific Media Impact There will be a slowdown in advertising spend as firms cut back on marketing budgets Though Media relating to […]
Out of home industry investment banker/cancer survivor Mark Boidman and his firm PJ Solomon are participating in the ride for survival to raise money to fund innovative studies and clinical trials led by the Memorial Sloan Kettering Cancer Center. The ride will be on on Sunday, Feb 9th in New […]
PJ Solomon investment banker Mark Boidman made the case for out of home while appearing on Bloomberg Daybreak last week. Here’s the interview: “Disney banned Netflix from advertising on their properties…the opportunity is to continue to diversify into other out of home media channels, and out of home media is […]
Insider thinks PJ Solomon’s Media Monthly is a must read. This chart from the PJ Solomon October 2019 Media Monthly demonstrates that bulletins and posters are a good value. Bulletins and posters have a lower cpm (cost per thousand impressions) than TV, video, newspapers, magazine and radio. Online display ads […]
Out of home is cheaper than other media. Look at this chart which PJ Solomon calculates ad CPM’s (cost per thousand ad impressions) for different media. Only mobile display or online display are cheaper than out of home. TV, Newspapers, Magazines, Podcasts, Video are more expensive. Radio costs about as […]
Yesterday, PJ Solomon published a calculation of the value of the public out of home companies as a multiple of estimated 2019 cashflow. The public out of home companies are trading at 11 times 2019 estimated cashflow. Focus Media (a chinese out of home company which trades on the Shenzhen […]
New Tradition Media has acquired Total Outdoor’s San Francisco out of home (OOH) media assets, making it the largest player in high-profile static signage in the Downtown San Francisco area. Jon Dobres, on behalf of Total Outdoor, stated “The deal is a value-enhancing opportunity for clients of outdoor media in […]
Insider counted 4 bankers, 2 equity investors and 5 investment bankers at the 2019 OAAA show. Here’s a list of who attended and in what capacity. Keep this in mind the next time you’re searching for money or need an investment banker. [wpforms id=”9787″] Paid Advertisement
