Insider agrees with Lamar CEO Sean Reilly’s comments that out of home will sell advertising in an autonomous car world just like it sells advertising today in transit settings today. If you disagree and are worried about the impact on autonomous cars, you can take a deep breath. Autonomous cars […]
Every wonder what it’s like to be Geopath President Kym Frank? Read TierPM’s A Day in the Life of Kym Frank, President at Geopath. Newsday reports that Standard Diversified, the public company which owns Standard Outdoor, has fired chief executive Ian Estus. Gregory Baxter has been appointed interim CEO. […]
Here’s a great infographic on why it’s good to be in the out of home business. Insider took this form PJ Solomon’s March 2019 Media Monthly. Insider thanks Mark Boidman for permission to reprint. Boidman’s team advised Total Outdoor on the sale of Total’s Seattle assets to Pacific Outdoor in […]
Insider recently read Karl Eller’s Integrity is all you’ve got and 7 other lessons of the entrepreneurial life (2005, McGraw Hill). Eller was a success twice in the billboard business: selling Combined Communications to Gannett for $370 million in 1978: and selling Eller Media to Clear Channel Outdoor for $1.15 […]
By Mark Boidman, Managing Director and Head of Media Services, PJ Solomon As cannabis use garners increasing regulatory support, independent advocacy and mainstream public acceptance across the United States, the cannabis industry will continue to experience growth into the future. The out-of-home (OOH) media sector is well positioned to reap […]
PJ Solomon investment banker Mark Boidman gave a fast-paced talk on the strengths and risks of out of home at the May 7-9 GO2018 conference. Here’s a summary. Out of Home Strengths The big audience. Out of home is the only form of media which can deliver an unsplintered audience. […]
The Peter J Solomon Media Monthly is always a good read. The first thing Insider looks for is the major media CPM (cost per thousand views) comparison. You can see that the median out of home cost per thousand views ($5.21 for bulletins and $3.11 for posters) is a better […]
This week Insider talked with PJ Solomon investment banker Mark Boidman about his recently published book Times Square Everywhere. Boidman argues that out of home will thrive in the future because it’s the only form of media which has a friend in technology. Do recent events (facebook data issues, the implementation of […]
With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
Mark Boidman, Christian Bermel and Brandon Yoshimura of PJ Solomon have prepared a concise 1 page overview of the impact of the tax bill on the Out of Home industry. Good news. Disclaimer This presentation has been prepared solely for informational and illustrative purposes and is not to be […]
