SignValue’s Paul Wright is a realist. He expects out of home industry revenues to decline by 9% in 2020. But he’s still optimistic about out of home. Here are SignValue’s Top Ten Things for the OOH Industry to be optimistic about: 10. OOH is still primarily a local medium. 9. Warmer […]
What’s the outlook for US out of home revenue in 2020? Billboard Insider and Signvalue have prepared projections showing that US out of home revenues could drop 9-14% for the full year 2020. Clear Media China’s experience China experienced peak disruption from the Coronavirus in January and February and now […]
Today’s podcast guests – Paul Wright and Carson Frost – talk about out of home values, who’s buying what, how to conduct a smooth sale and trends to look for during 2020. Paul is the founder of SignValue.com and the Co-author of Billboard Appraisal: The Valuation of Off Premise […]
Insider asked Paul Wright and Carson Frost of Signvalue about out of home trends to watch in 2020 and here’s what they said. What are the out of home stories to watch in 2020? (1) One of the stories that everyone should be watching is the deployment of non-traditional digital […]
Insider noticed SignValue Paul Wrights’ commented on Governor Roy Cooper’s veto of House Bill 645. Here is what Paul had to say. “Told ya so! We hate to say it, but the Governor of North Carolina (Roy Cooper) probably did the right thing when he vetoed the bill to relocate […]
Insider wrote about out of home brokerage fees yesterday. SignValue’s Paul Wright had comments on the article. In response to your article on brokerage fees, I just wanted to share our policy/experience. Fee Amount You’re about right on brokerage fees. We sometimes charge less than 1% on large deals and fees […]
Insider was asked about Out of Home values. Insider has seen average values of 4-6 times billboard revenue and 8-14 times billboard cashflow during a 30 year career lending to Out of Home. The three US public Out of Home advertising companies had a mean gross value of 5.1 times […]
Signvalue co-founder Paul Wright talked about Landmark, Outfront, Clear Channel and Link on this week’s Billboard Insider Podcast Landmark I think that they represent a threat to the industry but not as big a threat as I initially thought…They’re really looking for long term leases that have solid revenue streams…They […]
This week’s Billboard Insider podcast features Paul Wright, the top out of home valuation expert in the United States. Paul’s firm SignValue.com appraises billboards, billboard leases and billboard easements. Paul talks about out of home values, a tax case that could hurt values, Landmark Infrastructure and what he thinks of […]
By Paul Wright, SignValue.com A very important tax case was recently decided in the Pennsylvania Commonwealth Court. Billboard owners and landowners should take note of the case and its potential long-term implications. The court concluded that billboard lease income can be considered when estimating the taxable value of land. In […]
