Skyline Outdoor has sold a billboard in Atlanta’s West Midtown neighborhood to Outfront Media. Williamson and Associates brokered the transaction. Insider talked with Marty Williamson. Marty, tell us about the transaction. The 14 x 48 bulletin is located on Marietta Street in the West Midtown area of downtown Atlanta, which […]
Today marks the debut of the Billboard Insider podcast. Our first guest is John Weller, co-publisher of Billboard Insider and a co-owner of Billboard Loans, LLC, an out of home lending fund. John talks about out of home lending, what he thinks of the leverage of Lamar, Outfront and Clear Channel […]
Outfront Media has acquired select I-20 digital billboards in Atlanta Outdoor from Leslie Outdoor. Outfront enhances digital coverage along a growing section of interstate highway. The sale allows Leslie Outdoor to focus better on its primary market in the middle Georgia area. Williamson and Associates brokered the sale. Leslie Outdoor’s […]
Hazletonian.com reports that Hazlet, New Jersey is considering two additional digital billboards. Outfront has requested a variance wants to install a sign at Hazlet Avenue and Route 35. The company is proposing to take down four 12 by 20 billboard faces in exchange for a two sided 14 by 48 digital […]
New York, December 21, 2018 — Moody’s Investors Service (Moody’s) said Lamar Advertising Company’s ratings are unchanged following the acquisition of billboards in five markets located in North Carolina, South Carolina, Georgia and Wisconsin from Fairway Outdoor Advertising for $418.5 million. Pro forma leverage is expected to increase to 4.0x […]
Here are three out of home stories Insider is watching in 2019. Clear Channel Outdoor Set Free. Insider expects Clear Channel Outdoor will cut ties with iHeart Media and leave bankruptcy during 2019. The reorganization plan has been approved by creditors and is waiting final Court approval. This will be […]
Today OUTFRONT Media (NYSE: OUT), one of the largest out-of-home media companies in North America, announced the hire of Lowell Simpson as Executive Vice President, Chief Information Officer, furthering its commitment to deploying smarter, better technology across the organization. “We are committed to modernize and better integrate our technology functions […]
Jodi Senese is the Chief Marketing Officer at OUTFRONT Media. She began her career with the New York Subways Advertising and joined OUTFRONT (then TDI) in 1990. Jodi oversees all aspects of marketing including research, advertising, and creative services and is integral in developing new business strategies for OUTFRONT Media. […]
Insider is taking the day off tomorrow for Thanksgiving. Today it’s fitting for Insider to say thanks: To Nancy Fletcher and the OAAA for words of encouragement and support and for sharing stories. To the 19,507 visitors who generated 57,819 views at Billboard Insider last month. To Outfront Media Real […]
The USA OOH Industry enjoys roughly $8 billion (4%) of the overall U.S. advertising spend and has shown growth over the last decade attributed in a large way from the acceptance by advertisers of digital OOH inventory as a way to be a last contact before a decision point by […]
