US out of home revenues have grown faster than the US economy for three consecutive quarters. Out of home revenues grew 7.7% during the second quarter of 2019 versus 4.6% growth in the nominal US GDP. Here’s the data. US Nominal GDP change versus US Out of Home […]
August 21, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Year-to-date 2019 the OOH industry is […]
By Nicole Randall, OAAA Communications Senior Director Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. According to data published by Advertising Analytics, about two-thirds of the presidential ad spending will come from President Trump and the Democratic […]
By Randy Brice, Telenotes Let’s take a closer look at some CRM stats: CRM adoption rates are as low as 24% 71% of sales reps complain that they spend too much time on date entry 79% of opportunity-related data collected by reps is never collected on a CRM Selecting the […]
How would you feel if your out of home company revenues increased by 50%? The US out of home industry did $8 billion in revenue last year which equates to 4% of the US advertising spend. Out of home advertising averages 6% of the global ad spend. See this chart […]
BrandZ has been compiling rankings of the world’s most valuable brands since 2006, evaluating company revenues and profitability along with surveys of 3.7 million consumers in over 50 countries for their views about brands. Today, a key challenge for building and sustaining valuable brands is learning how to disrupt and […]
With record miles being driven on US roadways, and the highest levels ever of airline passenger travel, there are more consumers in the OOH space than ever before. The latest Nielsen OOH Study, fielded this year, found OOH reaches 90 percent of US travelers ages 16+ in a month, and 80 […]
By Stephen Freitas, OAAA Chief Marketing Officer Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how tech can advance industry initiatives. One of […]
The OOH Media Plan Awards program honors effective OOH media plans that maximize the synergies between media and creative strategies within an available budget. Eligibility Paid advertising campaigns displayed on OOH displays at some point between July 1, 2018 and June 30, 2019. Identical advertisements displayed during the previous year but […]
Yesterday, the OAAA announced the hiring of Anna Bager, currently executive vice president of the Interactive Advertising Bureau (IAB), to succeed Nancy Fletcher as president & CEO, effective September 16. Anna will be attending the following events. Please check oaaa.org for more details closer to the event: Advertising Week […]
