By Nicole Randall OAAA Communications Senior Director “People gravitate to a positive message.” That’s what Josh Wilson, owner of Living Water Irrigation in Tulsa, OK, told OAAA over the phone last week. Wilson’s digital billboard messages professing this love for his wife went viral last week. When Wilson told his […]
Here are Insider’s top 5 quotes from the Independent Billboard Operators fall show which concludes today. Daktronics Lighting Expert Eric Johnson on the importance of lighting studies More and more regulatory authorities are requiring a lighting analysis for digital sign permitting. I was getting 1 request a month a year […]
By Pete Hautem, Sales Consultant, Paragon Printing I read the David English post on Out-of-Home sales rep mistakes. Very good. Let me follow up on that if I may. I’m a sales/marketing “veteran” in this crazy business. Started in 1977 in Atlanta working for Lance Bell’s. Lance’s ABC which was […]
By Nicole Randall OAAA Communications Senior Director Greta Thunberg, the 16-year-old Swedish climate activist and Nobel Peace Prize nominee, sailed into New York Harbor August 28 and was met by a fleet of 17 sailboats representing each of the United Nation’s Sustainable Development Goals (SDGs) on their sails. Thunberg was […]
OAAA and OOH will have a large presence at this year’s Advertising Week New York, September 23-26. The event takes place at the AMC Lincoln Square 13 movie theater, which OAAA will dominate and surround with the launch of the OOH industry’s latest campaign. OOH is Real, a re-imagining of the successful Feel […]
By Ken Klein OAAA Executive Vice President, Government Affairs In the fog of the (long) 10-way presidential debate in Houston, out of home media (OOH) got a shout-out as an effective problem solver for crime fighters. “There was a kid named Byron Phillips that was shot on his front porch,” […]
Why I Joined OAAA Today is my first day as the new President & CEO of OAAA, and I am super excited to take on this new role. During my first 90 days, I’ll work with CEO Emeritus Nancy Fletcher and the OAAA staff to get up to speed as […]
From Nancy Fletcher OAAA President and CEO Poet Chaucer made the profound point, “All good things must come to an end.” As I prepare to pass the baton to a new OAAA leader next week, I’d like to share three sentiments. First, thank you. Second, we share confidence in […]
The Foundation for Outdoor Advertising Research and Education (FOARE) has awarded scholarships to 11 students across the United States for the 2019-2020 academic year. This year, a record-breaking 160 applications were received. The recipients of the 2019-2020 FOARE scholarships: Joshua Cortez (Dallas, TX) was named the recipient of the $5,000 Allman […]
By Nicole Randall OAAA Communications Senior Director OAAA is gearing up for a busy fall. Join OAAA and the OOH industry at the following ad events through the end of the year: Advertising Week New York September 23-26 | New York City newyork.advertisingweek.com This year at Advertising Week New York, […]
