OAAA Honey, an online tool that finds deals, coupons, and discount codes across the internet, is catching eyes in the New York Subway with a typo on its OOH ad. The ad capitalizes on the common grammar mistake “your” vs “you’re,” often mocked with memes on social media. Visible, […]
The Zukin family (Meadow/Stott Outdoor Advertising) announced an endowed college scholarship to honor Joseph Zukin (1926-2018). Mike Zukin made the announcement during the Foundation for Outdoor Advertising Research & Education (FOARE) Board of Directors meeting November 13 in Washington, DC. The Zukin scholarship will be awarded by FOARE. The endowment […]
Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and […]
Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. These sophisticated campaigns showcase key points about the changing media marketplace: Ad revenue for top newspaper brands like WSJ and NYT is softening while subscription revenue is up Mainline traditional media […]
Insider’s article last week on Formetco’s Todd Heller and the industry response in his search for a kidney donor was a singular example of all the good OOH does in our local communities. The OAAA’s Nicole Randall added in with a Special Report this week expanding on OOH industry involvement. […]
Steve Nicklin, the OAAA’s VP of Marketing, travels the country making the case for out of home to ad agencies and ad buyers. Here are 10 tips Steve shared on how to get more national and regional advertising business at the fall IBO conference. Be timely and responsive to the […]
The annual OOH Media Plan Awards program invites competitors to measure their out of home (OOH) planning prowess, striving for top honors. The program celebrates outstanding use of OOH advertising by recognizing strategic placement of messaging, excellent creative design, and proper application and attribution of data. OAAA is delighted to […]
Today’s podcast guest is Pat O’Donnell, President, YESCO Outdoor Media. Pat manages an out of home plant with 2,250 faces and sits on the board of directors of the OAAA and Geopath. Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues. […]
An OAAA Special Report Global ad investment will grow 6 percent to $656 billion in 2020, according to a forecast by market research firm WARC. Internet formats will account for over half of global ad revenue, led by Amazon, Facebook, and Google. Global ad investment will grow 6 percent to $656 […]
OBIE Awards Now Open for Submission October 28, 2019 (New York, NY) — The Out of Home Advertising Association of America (OAAA) has announced the jury for its 2020 OBIE Awards program. Joe Maglio, CEO of McKinney, will serve as chief judge on a jury of seven advertising and creative executives, who will determine which […]
