2020 Local Case Study Award Winners Case studies are powerful testimonials and the OAAA case study library contains over 650 examples of how OOH is creating results in markets across the US. The fifth annual OAAA/Geopath Local Case Study Contest produced a record 64 entries, and the cases demonstrated OOH is […]
Got kids in college or heading to college? June 30 is the deadline to apply for one of the scholarships offered by the Foundation for Outdoor Advertising Research and Education (“FOARE”). The foundation awards five general student scholarships and six named scholarships consisting of $5,000 each; the Allman Family Business […]
OAAA President and CEO Anna Bager and VP Marketing Stephen Freitas made a short Zoom presentation to Independent Billboard Operator USA members at a Zoom call which was staged after the IBO Spring convention was cancelled. Here’s a summary of what they said. OAAA President and CEO Anna Bager: The […]
On this week’s Billboard Insider Podcast Ken Klein, the OAAA’s EVP Government Affairs, talked about how the OAAA is representing the industry post-covid. In addition to the Paycheck Protection help, and in addition to the individual checks that have arrived to many out of home workers, Congress is looking into […]
May 20, 2020 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today the 78th Annual OBIE Award Winners. OAAA presented the 59 OBIE Awards during a virtual awards show. The OBIE Awards recognize exceptional out of home (OOH) advertising design. This year’s Platinum OBIE Award, […]
By Stephen Freitas, OAAA Chief Marketing Officer Soon after arriving at OAAA, I had the pleasure of meeting Erwin Ephron. Over the years, I would have the opportunity to speak with him many times, and at every encounter, I learned something new and insightful about media planning. Many people consider […]
OOH Industry Supports The Real Heroes Project Honoring Frontline Medical Workers Some of the most recognizable faces in sports are honoring front-line medical workers in the fight against COVID-19. And they’re doing it in the most visible way possible: plastering the names of emergency-room doctors, obstetricians and EMTs on their […]
By Anna Bager OAAA President & CEO A pandemic was not in your 2020 plan. But the crisis has revealed/highlighted valuable lessons for out of home media about what is essential. Staying in Touch with Customers is Essential Remaining close to customers is always essential, but it is a business […]
Marketing consultant Lee Rafkin joined Anna Bager (CEO of OAAA) and Kym Frank (President of Geopath) to discuss how the Coronavirus crisis is impacting the out of home advertising industry. These are excerpts from their interview. Lee Rafkin: Hi Anna and Kym. This was going to be a big week […]
By Kerry Yoakum, VP of Government Affairs, OAAA. Billboard Insider recently published support for standardization for the sake of advancing digital billboards. Here’s a link to OAAA’s webpage on billboard standards which is available to the public. Aspect ratios The first guideline you will find is a document which provides […]
