The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report. Here’s the infographic on how digital place based advertising engages consumers. Used by permission of OAAA [wpforms id=”9787″] Paid Advertisement
Amid record-breaking ad spend, the 2020 campaign season is approaching its final ten weeks and OOH is playing a larger role than ever. Propelled by improved consumer targeting, the ability to generate earned media, the 24/7 exposure of printed OOH, the flexibility of digital OOH and programmatic options, political ad spend […]
The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report. Here’s the infographic on digital billboards. We’ll run the rest of the infographics over the next few days. Used with permission of OAAA. [wpforms id=”9787″] Paid Advertisement
The Out of Home Advertising Association of America (OAAA) announced today it had appointed Dawn Del Mastro to serve on its Board of Directors. She fills the seat left vacant after the passing of her father, Rick Del Mastro. Ms. Del Mastro had previously held the position of president at […]
With the largest reach of any media, OOH serves as a powerful marketing tool, especially for traditional brick-and-mortar and online retailers. The rapid growth of data analytics has further enhanced OOH’s ability to power retailers’ success by delivering ad messages to the intended target audiences through the most relevant OOH […]
By Stephen Freitas, OAAA Chief Marketing Officer OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a business and over 80% will make a […]
By Ken Klein, OAAA EVP, Government Affairs The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than a dozen top markets for four […]
On July 22, Geopath and OAAA hosted a virtual seminar for independent operators in out of home (OOH) that was chock full of outstanding speakers and great content. Here are 10 not to be missed key takeaways about OOH that every independent operator should know to drive sales and improve […]
On this week’s Geopath/OAAA Virtual Seminar for Independent Operators, OAAA VP of Marketing Steve Nicklin talked about how to interest new clients in out of home and how to sell out of home versus other media. We’ve summarized his thoughts below. How do you generate interest in out of home […]
On yesterday’s Geopath OAAA Virtual Seminar for independent operators LOOK Billboards and IBOUSA General Manager Chris Cowlbeck was asked for tips on managing through trying times and he said this: All of this stuff is cyclical…we’ve been through cycles and will continue to go through cycles…Keep it positive…Wake up and […]
