When the final year-end numbers are tallied, 2019 should prove to be one of the best years for OOH in the past decade. OOH continues to defy the trajectory of traditional media by posting continuous growth fueled largely by the medium’s ability to produce results for local advertisers. Every OOH […]
The OAAA issued its 2019 Annual Report. Some of the highlights. The OAAA added 69 new members during 2019. That’s a sign of a healthy industry and a healthy association. Out of home companies account for 51% of membership. There’s still room to grow the out of home membership. Insider […]
The California Consumer Privacy Act (CCPA) takes effect January 1, 2020. Insider contacted OAAA to ask about resources for out of home companies. An OAAA-commissioned Q&A: Describes the California law Explains how it come about Offers tips on how to comply Predicts next steps regarding privacy regulations outside of California […]
By Aaron Burnett co-founder and growth lead at Cohoot.com Vaping has been receiving a lot of attention lately, at times championed as a substitute for smoking regular cigarettes but also condemned for creating health problems. To communicate risks of vaping, health officials and anti-drug coalitions are launching public multi-media campaigns, […]
By Anna Bager OAAA President & CEO Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now?” My answer is simple. OOH is on the move, it’s growing faster than any other traditional advertising platform, and it is breaking […]
As we round out the year, OAAA salutes bipartisan political involvement on behalf of out of home media. Here are recent examples – across the country and the political spectrum – that highlight OAAA-member outreach to educate officeholders: California OAAA Board member Jim Moravec leads Stott Outdoor Advertising based in […]
Here are Billboard Insider’s top 5 out of home stories for 2019. Mr Falzone Learns How To Conduct Business in Louisiana In April 2019 Scenic America President Mark Falzone said unflattering things about Lamar while testifying on an anti-billboard bill before the Louisiana legislature. Lamar CEO Sean Reilly, a former […]
8 OOH Media Plan Awards Were Presented at OOH: NOW Event in NYC December 5, 2019 (New York) – The 2019 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope for the United Airlines Win NY OOH campaign. Anna Bager, president & CEO of the Out […]
With the holiday season in full swing, community goodwill is often heightened as friends and family give thanks, offer a hand to those in need, and focus on loved ones. To help spread messages of hope, support, and community involvement, the holiday season is a good time to spotlight public […]
Disney+’s massive launch campaign includes OOH across the country. Prior to the streaming services premiere date, November 12, OOH ads on multiple static and digital formats promoted original content only to be found on Disney+. Ads for the new live action Lady and The Tramp, Star Wars the Mandolorian, and others […]
