During last week’s OAAA legal seminar, Adams Outdoor VP and General Counsel Rich Zecchino reviewed when to accept and when to reject ads. “As a company we control…the ability to approve or reject ad copy for any reason…I can’t tell how many phone calls when someone says you have to […]
OAAA and Adweek put on a two hour conference – Elevate Out of Home 2020 – last week consisting of interviews with CMO’s about how their companies use out of home. OAAA President and CEO Anna Bager asked Hyundai CMO Angela Zepeda to talk about out of home and she […]
Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined. See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO, OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]
Today’s podcast guest Anna Bager reflects on an eventful first year as President and CEO of the OAAA. Anna says the the US out of home industry is coping well with covid and she identifies out of home trends to follow. Here are highlights. How is the US out of […]
By Christina Radigan OAAA, Chief Marketing Officer I am excited to join OAAA as Chief Marketing Officer to help evolve our organization into an even more agile and effective marketer for the OOH industry. I have over 15 years of strategy, marketing, research, and communications experience at Omnicom Media Group’s out […]
We’re taking today and tomorrow off for Thanksgiving. Billboard Insider has lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Hunter Hampton at Stott Outdoor for being Billboard Insider’s most recent and 2,935th newsletter subscriber. To Barr Media’s […]
A just-released survey of nearly 250 US brand and agency OOH media decision makers revealed very positive sentiment about digital OOH. The advertiser intent revealed in the survey reflects the findings of this year’s OAAA Nielsen DOOH consumer studies showing the format drives high levels of consumer engagement and action. […]
Join us for a seminar designed to update legal practitioners and advocates on the most important litigation and trends facing the OOH industry— moderated by OAAA’s legal counsels Eric Rubin and Kerry Yoakum. The OAAA’s legal talent will cover pending and future legal issues facing out of home media. […]
Today’s podcast guest is Bill May, the retired executive director of the Missouri Outdoor Advertising Association. Bill tells how Missouri out of home advertising companies rallied to defeat a Scenic America anti-billboard initiative in 2000. He also gives tips for effective political action. What happened in 2000? The anti-billboard […]
This holiday shopping season will be unlike any other due to the impact of COVID-19, but it isn’t dampening consumer enthusiasm for retail promotions, according to a new survey of US adults 18+ from OAAA and LoopMe. Nearly half (43%) of the survey respondents who will be shopping Black Friday […]
