An OAAA Special Report Expect three “more” trends: more legal cannabis, more demand for cannabis advertising, and more debate. Here are highlights of OAAA’s June 17 webinar: Revenue-hungry state and local governments are collecting millions in taxes and fees. Cannabis is legal (in some form) in 33 states; legalization measures […]
OAAA President and CEO Anna Bager interviewed Mark Tutssel (former executive Chairman – Leo Burnett Worldwide) last friday as part of the OAAA’s lunch break series. Some of the highlights. What is the real value of out of home? When I first got into advertising I worked at Saatchi and […]
The out of home debt markets have been remarkably resilient during the Covid. Clear Channel just amended its credit agreement to get more flexibility. OUTFRONT did the same in April. Lamar expects to come through the downturn without asking for any covenants amendments from its lenders and it raised $400 […]
Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing Active OOH sectors now are insurance, banking and alcohol Experiential Out of Home has been hit hard by Covid. […]
June 15, 2020 (Washington, DC) – According to a new U.S. consumer summer travel survey, after months of being cooped up inside, Americans plan to get out and hit the road in big numbers this summer. In a survey commissioned by the Out of Home Advertising Association of America (OAAA) […]
By OAAA Tennessee’s General Assembly has passed legislation intended to remedy a pending constitutional challenge to the State’s billboard control act. The bill goes to Governor Bill Lee. The Tennessee House voted unanimously to approve the legislation on June 11; the state Senate passed the bill 31-0 on June 4. […]
Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions at scale and to enhance OOH integrations seamlessly into the broader media ecosystem. Leading […]
2020 Local Case Study Award Winners Case studies are powerful testimonials and the OAAA case study library contains over 650 examples of how OOH is creating results in markets across the US. The fifth annual OAAA/Geopath Local Case Study Contest produced a record 64 entries, and the cases demonstrated OOH is […]
Got kids in college or heading to college? June 30 is the deadline to apply for one of the scholarships offered by the Foundation for Outdoor Advertising Research and Education (“FOARE”). The foundation awards five general student scholarships and six named scholarships consisting of $5,000 each; the Allman Family Business […]
OAAA President and CEO Anna Bager and VP Marketing Stephen Freitas made a short Zoom presentation to Independent Billboard Operator USA members at a Zoom call which was staged after the IBO Spring convention was cancelled. Here’s a summary of what they said. OAAA President and CEO Anna Bager: The […]
