Tag: New South Outdoor

The 5 Metrics I Watch to Manage My OOH Company

By Neil Bell, Founder, New South Outdoor, LLC. As a billboard operator trying to grow my business, I juggle multiple tasks every day and not every aspect receives proper attention. There are, however, key aspects of my business I never overlook.  Here are the 5 metrics that I certain to […]

Readers Respond to Artificial Intelligence and Out of Home Advertising

Here are some reader comments on Artificial Intelligence, ChatboxGPT and Out of Home. Lucit Chief Technology Officer Eric Kubischta says AI can help with creative I think there are a few things to think about here: This tech is relatively new, and improves daily. In fact, every time you ask […]

SignBird’s Location of the Week – H18B by New South Outdoor

Welcome to a new, weekly article intending to spotlight the BEST out-of-home has to offer! Here at SignBird, we love to share our client’s billboards and the beautiful footage we’re able to capture of them! This week we’re coming to you from Hartselle, Alabama – not far from our offices […]

Day 2 of the IBOUSA Convention in 5 Quotes

Here are highlights of day two of the IBOUSA fall conference. Billboard Plant’s Mike Donaldson on managing leases Focus on strikes and home runs.  If you have a good lease extend it.  If you have a bad lease renegotiate or terminate. Blackbird Media’s Mark Peterson on the importance of out […]

Company of the Day: New South Outdoor

Company: New South Outdoor Markets:  Alabama, Tennessee Address:  711 Signal Mountain Rd #203 Chattanooga, TN 37405 Phone:  256-253-1440 Email: info@newsouthoutdoor.com New South Outdoor operates a billboard plant in Alabama and Tennessee. We talked with New South Founder and President Neil Bell. What’s new since we talked a year or two ago? […]

New South Acquires AL Billboard Structures From Simple Outdoor

CHATTANOOGA, TN., June 9, 2022— New South Outdoor, LLC, an owner and operator of outdoor advertising signs, announced today that it has acquired the sign assets of Simple Outdoor, Inc in Alabama. The purchase includes 24 billboard faces located in the Anniston, Alabama market. This addition does well to compliment […]

Taking Advantage of A Current Trend

By Neil Bell, Founder and Owner, New South Outdoor At New South Outdoor, we have had a number of new advertisers come on board in the last couple of months that have exclusively run “Now Hiring” ads. I am very happy to have this new business but it got me […]

5 Reasons to Invest in Better Sign Pictures and Video

By John James, Signbird Many out of home companies don’t allocate enough resources to help their sales team impress potential advertisers. Quality photos and sign video pay for themselves. Here are a 5 reasons why you should invest in better sign pictures and video. It Makes You An Expert A […]

How Should an Advertising Company Advertise?

By Neil Bell, New South Outdoor How does your outdoor business attract new business? If you are like me, you focus on calling  prospects and putting “Available” on your unrented displays. Do you ever wish there was another channel or medium that produced noticeable and repeatable results? I sure have. […]

Maximizing Collections on Sales

Insider recently talked with Tracey Hess, the Sales Administrator at New South Outdoor, which has few account delinquencies, even post covid.  Hess thinks delinquencies are low for three reasons. We don’t put collections on the sales people.  I thing that makes for awkward relationships for them.  If they end up […]