Company: New South Outdoor Markets: Alabama Address: 2135 Interstate Drive #123, Opelika, AL 36801 Phone: 334-625-0345 Email:info@newsouthoutdoor.com New South Outdoor operates a billboard plant in east Alabama with a concentration in Opelika and Auburn. The company has innovative tiger tail billboards which play up loyalty for the Auburn Tigers in […]
Neil Bell of New South Outdoor asks: Are you aware of any standard light credit for lights not working on a static sign? Here’s the language Insider uses in his ad contracts: In the event of a loss of illumination, Advertiser shall be entitled to a credit of ten percent […]
Yesterday Insider wrote about damage from Hurricane Michael in Florida. Neil Bell of New South Outdoor was in Florida post-hurricane and gives Insider this report. I went down one week after the hurricane hit with some friends to help a church that was destroyed and saw the devastation. It really […]
Many of you read our post yesterday on “Do You Build Because You Can?”. As a follow up we had a conversation with Neil Bell of New South Outdoor to get additional details and the back story on the sites in question. We understand, as normally happens, there was more […]
Signly is a cloud-based software which helps you prepare, send and store out of home proposals. Insider talked with New South Outdoor’s Neil Bell and Parker Outdoor’s Kim Simon about how they use Signly in their business. What do you use Signly for? Bell: We use Signly for proposals. […]
By Neil Bell, New South Outdoor Over the past few years, I had been approached many times about adding my digital billboard units to one programmatic platform or another. While I was optimistic about additional income, I always had reservations. Would programmatic buying cannibalize my existing customer base? Would it […]
By Neil Bell, Owner, New South Outdoor. Have you ever gone on a sales call with a potential customer and heard this: “We tried outdoor once and it just didn’t work for us.”? When I hear this from a prospect, I can’t help but think of a dozen questions with […]
Watchfire Signs did a concise three minute interview with New South Outdoor’s Neil Bell on how to use sample content to sell more advertising. Bell gives these sales tips: Use spec art with the prospect’s logo or with creative for a similar business. Give examples of dynamic content (e.g. […]
Montgomery, AL (8/23/17) – New South Outdoor, LLC (New South) today announced a partnership with Blip, a pay-per-flip digital out of home (DOOH) advertising platform, to eliminate the cost and contract barriers that have historically prohibited smaller organizations from utilizing billboards. Blip’s online marketplace will now enable advertisers who aren’t […]
This is the third article in a series by Neil Bell of New South Outdoor on Selling digital billboard space.New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties. Neil’s previous articles were Getting the Most out of […]
