Neil Bell and Kevin Gephart are hosting the 2022 Outdoor Advertising Sales Instructional Summit June 1-2 at the Doubletree at the Battery in Atlanta, Georgia. The event is sponsored by Selective Structures, Signbird and Watchfire Signs. The event originally sold out but enrollment has reopened after Bell and Gephart secured […]
New South Outdoor founder Neil Bell talked with Billboard Insider about a sales rep training event which he is organizing. Neil, I hear you’re putting together a sales training event for out of home sales reps. Can you tell us more about it? Yes. I tend to get pulled in […]
In response to last week’s column on digital billboard data charges New South Outdoor owner Neil Bell highlights an alternative to Verizon. What data provider do you use for your digital billboards? For the last 12 of our total 36 digital units, I have used Solve Networks. They buy data […]
By Neil Bell, Founder and Owner, New South Outdoor At New South Outdoor, we have had a number of new advertisers come on board in the last couple of months that have exclusively run “Now Hiring” ads. I am very happy to have this new business but it got me […]
By Neil Bell, New South Outdoor How does your outdoor business attract new business? If you are like me, you focus on calling prospects and putting “Available” on your unrented displays. Do you ever wish there was another channel or medium that produced noticeable and repeatable results? I sure have. […]
Mixed views as to whether out of home clients are paying slower. Grey Outdoor’s Grey Vick had slow pays from April to July but things have improved since October. We saw an increase in average receivables from April to July. A similar increase to what Lamar has experienced. However in […]
Most of our readers agree with Neil Bell’s Why I Never Charge for Art. An out of home owner says: We use the same practice and I would echo all of the points that Neil made. He is spot on. A sign company owner says: I love Mr Bell’s perspective […]
Company: New South Outdoor Markets: Alabama Address: 711 Signal Mountain Rd #203 Chattanooga, TN 37405 Phone: 256-253-1440 Email:info@newsouthoutdoor.com New South Outdoor operates a billboard plant in North Alabama. Insider talked with New South’s owner Neil Bell. Neil, how did you get into the out of home advertising business? I started […]
By Neil Bell, New South Outdoor I recently had a discussion with another operator about my opinion on charging for art services so I thought I would share some thoughts on the matter. The bulk of our inventory is digital and because of this, we frequently create and change out […]
Lots of interest in Neil Bells’s sales article earlier this week on avoiding a race to the bottom. We asked Neil for a followup article on the specifics of bonusing. By Neil Bell, New South Outdoor Several Billboard Insider readers have asked me to give examples on how resisting discounts […]
