By Mark Boidman, Media Group Head, Solomon Partners As you may know, I am 16-year cancer survivor. In 2020, with help from riders and sponsors, the Solomon Partners team participated in Cycle for Survival and raised over $80,000 for cancer research. My team and I are raising money for rare […]
Insider thanks Mark Boidman, Head of Media & Entertainment at Solomon Partners for permission to reprint this article. As digital screen time continues to rise to unprecedented levels, consumers are feeling increased levels of digital burnout and screen fatigue. U.S. adults are currently estimated to spend over 8 hours per […]
WASHINGTON D.C. & NEW YORK, N.Y. (February 25, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and digital OOH media ecosystem, has partnered with Solomon Partners, a leading financial advisory firm, to release findings from the Solomon Partners’ 2022 […]
By Solomon Partners, Marketing & Media / Tech Services Team Advertising spend continues to generate billions in revenue – in 2022, U.S. advertising spend is projected to exceed $305 billion on various forms of advertising or media channels, including television, radio, digital and online, and out of home. Historically, the […]
On last week’s OAAA webinar PJ Solomon investment banker Mark Boidman cited projections showing that US out of home revenues would grow 9-16% in 2021. Billboard Insider asked readers how much they think US out of home revenues will grow next year. Two-thirds of our readers expect US out of […]
Last week Billboard Insider quoted PJ Solomon investment banker Mark Boidman suggesting the bid ask spread has widened on out of home transactions. Yesterday Billboard Insider ran comments by some out of home investment bankers suggesting that the bid ask spread hadn’t widened especially for smaller transactions. Mark Boidman tells […]
Insider was asked by an investment banker earlier this week why he hasn’t listed his out of home company for sale. Insider told the banker now is a bad time to sell because the uncertainty caused by covid. There seems to be a widening bid-ask on transactions. Lamar CEO Sean […]
On yesterday’s OAAA webinar PJ Solomon investment banker Mark Boidman cited estimates by eMarketer, Magna and Wall Street Research that out of home revenues will grow by 9-16% next year. The big three chief revenue officers were cautious. Lamar’s John Miller said a lot of it depend on what GDP […]
Mark Boidman of PJ Solomon has shared five reasons he is bullish on OOH. (1) We’re starting to see the recovery… (2) We’re continuing to see top tech brands overallocated to out of home. (3) Digital out of home ad spend continues to grow. (4) Programmatic has impressive forecast growth. […]
THE rAVE Agency and Zoom partnered for the inaugural LAVNCH Week and Mark Boidman of PJ Solomon provided the Keynote address. Here are highlights from Boidman’s talk: Covid-Specific Media Impact There will be a slowdown in advertising spend as firms cut back on marketing budgets Though Media relating to […]
