MONTREAL, April 24, 2019 — Broadsign International Inc., the leading digital out-of-home marketing platform, today announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies are headquartered in Montreal. For out-of-home (OOH) media owners who have an increasingly complex […]
Here’s a great infographic on why it’s good to be in the out of home business. Insider took this form PJ Solomon’s March 2019 Media Monthly. Insider thanks Mark Boidman for permission to reprint. Boidman’s team advised Total Outdoor on the sale of Total’s Seattle assets to Pacific Outdoor in […]
By Mark Boidman, Managing Director and Head of Media Services, PJ Solomon As cannabis use garners increasing regulatory support, independent advocacy and mainstream public acceptance across the United States, the cannabis industry will continue to experience growth into the future. The out-of-home (OOH) media sector is well positioned to reap […]
PJ Solomon investment banker Mark Boidman gave a fast-paced talk on the strengths and risks of out of home at the May 7-9 GO2018 conference. Here’s a summary. Out of Home Strengths The big audience. Out of home is the only form of media which can deliver an unsplintered audience. […]
“I walked up to my sales manager Monday and said, I don’t know what our sales people were doing over the weekend but Blip sold $800 in billboard ads. I know this because the art was sent to me for approval.” – Vince Miller, President, DDI Media. A comment over lunch […]
This week Insider talked with PJ Solomon investment banker Mark Boidman about his recently published book Times Square Everywhere. Boidman argues that out of home will thrive in the future because it’s the only form of media which has a friend in technology. Do recent events (facebook data issues, the implementation of […]
Peter J Solomon investment banker Mark Boidman just published Times Square Everywhere: The Next Wave in the Fast-Changing Media-Landscape. Boidman’s book is a 113 page thesis on why out of home thrives in the future. Buy a copy and read it on your next flight. Insider’s favorite quote from the […]
With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
Mark Boidman, Christian Bermel and Brandon Yoshimura of PJ Solomon have prepared a concise 1 page overview of the impact of the tax bill on the Out of Home industry. Good news. Disclaimer This presentation has been prepared solely for informational and illustrative purposes and is not to be […]
The Sixteen:Nine podcast interviewed out of home investment banker Mark Boidman last week on the state of out of home. Boidman is a partner at Peter J Solomon, a New York investment bank. You can listen to the 32 minute podcast here. Here are some excepts. On why Peter J […]
