Solomon Partners Christian Bermel (left) and Mark Boidman (right) interviewed OAAA CEO Anna Bager at the Cannes Lions Festival. Some highlights from the conversation. Bager says AI can help out of home I think we should quickly talk about AI, on top of AI vendors being by far among the […]
Mark Boidman of Solomon Partners issued encouragement and a caution to the out of home industry in his speech at last week’s OOH MediaCon. Here are the excerpts. Out of home as a durable asset From an investment standpoint, we are very focused right now on businesses that are immune […]
Since the Broadsign announcement of their purchase of Place Exchange we have been discussing how this transaction may impact the industry with a number of critical players in the OOH space. First, a few key comments from a conversation we had with Ari Buchalter, the CEO of Place Exchange: Ari, […]
By Mark Boidman, Solomon Partners, Media Group Head Point of Care (“POC”) advertising, particularly in the form of digital signage (“Digital POC”), has emerged as a leading channel for pharmaceutical, healthcare, and consumer product companies. Digital POC advertising stands out by providing measurable outcomes, making it an exceptional advertising channel. […]
Courtesy of Mark Boidman, Solomon Partners Digital Advertising Expenditures Expected to Double Political ad spending on the 2024 U.S. presidential election has reached record highs, highlighting both campaigns’ need to reach voters at nearly any cost in key swing states. This election cycle, ad spending is expected to reach $12.3 […]
Dear Friends, Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), are participating in Roadblock Cancer. This charitable non-profit advertising initiative is a highlight of this October’s […]
On Wednesday’s OAAA 2024 Media Outlook webinar, Solomon Partners investment banker Mark Boidman and OAAA CEO Anna Bager had a wide ranging discussion on AI, Gen Z, measurement and trends favoring out of home. OAAA members can watch the webinar here. Near the end of the webinar, Boidman mentioned […]
By Mark Boidman, Partner, Solomon Partners Artificial Intelligence (AI) is transforming the world of advertising. With the increasing use of AI, media is undergoing a transformation in terms of advertising content, placement, and effectiveness. The global market for AI in advertising is expected to reach more than $100 billion by […]
Great wrap up to the second day of a fun and informative IBO conference in Houston. Insider wanted to give everyone a few of the highlights of the last two days with quotes from five presenters. Becky Smith, IBO Enterprise Manager “The best thing about of Out of Home […]
A highlight of each OAAA Geopath show is hearing Solomon Partners Mark Boidman pontificate on the media landscape. “Price matters,” he said at the 2023 OAAA/Geopath OOH Media Conference, “The reality is out of home media is the best bank for the buck…it is inexpensive.” Here’s the slide Boidman showed […]
