The folks at Kantar have been studying cannabis advertising from January 1, 2017 to the end of 2018. Here are some highlights from Kantar’s research. US Marijuana advertising increased by $678,000 (24%) to $4.2 million from 2017 to 2018. 84% of the marijuana ad spend went to out of home […]
As more states legalize recreational and medical marijuana, more research will emerge about impacts on behavior and society. Insider will keep you updated. A new study, published February 4 in Addiction journal, says traffic deaths increased in three states that pioneered legalization of cannabis. But the increase was temporary and […]
A billboard start-up exec was elected to the Ohio Legislature. The legal-cannabis category expanded. And some states will have more road money. That’s what voters decided Tuesday. Jena Powell, VP of sales and marketing at Huntington Outdoor Advertising in Greenville, OH, was elected to the Ohio House with 75 percent […]
California already has restrictions on Marijuana advertising but they aren’t good enough for San Diego. Los Angeles Times reports that San Diego city councilman Chris Cate has proposed legislation to: Prohibit marijuana billboard ads within 1,000 feet of schools, parks, youth oriented facilities, rec centers, libraries, churches and residential care […]
By Ken Klein, OAAA Vice President, Government Affairs As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led by Colorado and Washington State in […]
After Colorado legalized marijuana, cannabis outlets began sponsoring official signs on public right of way that acknowledge litter clean-up. Meanwhile, Colorado bans cannabis dispensaries from buying billboard ads: “. . . it shall be unlawful for any Retail Marijuana Establishment to engage in Advertising that is visible to members of […]
By Ken Klein, OAAA Executive Vice President, Government Affairs The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White House. Experts say Democrats’ strong showing […]
New advertising regulations for Washington State went into effect on Sunday. Here is a listing of those requirements. Senate Bill 5131 restricts outdoor advertising in the following ways (Source: Washington State Liquor and Cannabis Board): Business Signs and Outdoor Advertising – Licensees are limited to two signs (maximum 1600 sq. […]
Insider has long been amused by the fact that the State of Washington has strict limits on pot store on-premise advertising while allowing pot retailers to make unlimited use of billboards. The loophole has been closed. Senate Bill 5131 passed the Washington State house and senate and is sitting on the […]
The California legislature is considering legislation to ban marijuana advertising on freeway billboards according to cannabis now and the Sacramento Bee. Assembly bill 64 would prohibit a company from advertising: on a billboard or similar advertising device located on an interstate highway or state highway on an advertising sign within […]
