• Cannabis Research: What’s the Latest?

    Billboard supporting Colorado’s successful ballot initiative

    As more states legalize recreational and medical marijuana, more research will emerge about impacts on behavior and society.  Insider will keep you updated.

    A new study, published February 4 in Addiction journal, says traffic deaths increased in three states that pioneered legalization of cannabis.  But the increase was temporary and rates went back to normal after a year or so (in Colorado, Oregon, and Washington).

    A growing body of research says marijuana impairs driving ability.  Authorities have no accurate, accepted way to measure impairment, like the breathalyzer test for alcohol.  As noted previously, the state of Colorado has won recognition for its creative out of home public-service displays urging motorists not to “drive high.”

    Ten states have legalized recreational marijuana; 33 states allow medical marijuana.

    In states where outdoor advertising is allowed, the cannabis industry has been an enthusiastic user of Outdoor.  Even in Colorado, where traditional outdoor advertising is not allowed, the industry sill looks for creative ways to advertise their product as Insider reported last year.

    We reported, earlier this week, on a Washington State legislative hearing where consideration is being given on proposed ban of all cannabis related billboard advertising.  Marijuana stores in Washington already can not advertise on television or radio because of federal restrictions and the state places strong (and Insider will say responsible) restrictions on what the stores can say on the billboards. However, the House Commerce and Gaming Committee is considering sending a bill to the House requesting a full ban on marijuana advertising.

    You can read more on the hearing that was held on February 5th at the Spokesman Review, including comments from representatives of Lamar Advertising.

     

     


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