Tag: Magna

Magna Forecasts 4.5% US OOH Growth in 2024

Magna published an updated media industry forecast for 2024. US out of home revenues are projected to grow by 4.5% in 2024 up from 2.1% in 2023. TV, publishing and direct mail revenues will decline in 2024.  Audio (e.g. radio and podcasting) revenues will increase slightly. Social media revenues and search […]

US Out of Home Advertising Continues 2023 Growth in Q2

OOH Produces Second-Largest Quarterly Volume in History of the Medium September 21, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising […]

Magna Projects US Out of Home Growth of 6% in 2023

Magna projects US out of home growth of of 6.3% in 2023 due to digital and programmatic innovations and the resilience of local advertising.  The growth forecast has been reduced slightly due to recession concerns.  Cinema advertising will make a strong recovery off a small base as post-covid audiences return […]

Out of Home Advertising Up 20.7%, Exceeding Revenue Record Set Pre-COVID in 2019

The year’s fastest-growing medium, OOH revenue hits $8.6 billion WASHINGTON, D.C. – March 28, 2023 – Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This […]

Magna Projects 7% US Out of Home Growth in 2023

Magna’s Winter 2022 Ad Forecast projects the US out of home industry revenues to grow 6.7% in 2023 in excess for 5.8%/year revenue growth for the US ad market.  The December 2022 Magna forecast trims growth by 1% from a previous Magna forecast due to economic concerns. Other forms of […]

Magna Cuts US 2022 Ad Forecast by 1% Due to Ukraine War Uncertainty

Magna reduced 2022 projected US advertising growth from 12% to 11% due to uncertainty caused by the Ukraine war.  US out of home is projected to grow 11% in line with the total ad market.   The sports betting, finance and streaming sectors will boost out of home as along with […]

US OOH Revenue Up 38% in 3Q 2021

WASHINGTON D.C. (December 7, 2021) – Out of home (OOH) advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings. […]

Maximizing Ad Agency Partnerships

Last week’s Sales Tip focused on local advertisers’ sentiment, so this week’s follow up is Borrell’s Local Advertising Agency Survey, which was also fielded from April – June 2021. The key takeaways from Borrell’s Local Agency Survey include: In choosing a media company, agencies place highest value on one that […]

US Out of Home Revenues to Grow 10-15% in 2021

PQ Media released its 12th Annual Global Out of Home Forecast for 2021-2025 yesterday.  PQ Media calculates that global out of home revenues declined 13% in 2020.  PQ Media forecast global out of home growth of 6.6% for 2021 and 7.5%/year for 2021-2025. Here’s a comparison of the media forecasts […]

Magna Projects 10% US OOH Growth in 2021

Magna Global released the June 2021 Magna global advertising forecast.  US ad revenues will grow 15% during 2021.  Cinema ads will grow 135% after crashing in 2020.  Digital and online ads will grow 24% in 2021 followed by out of home at 10%.   You wouldn’t want to be in the […]