An OAAA Sales Tip The growth trend of OOH, which now stretches across 30 consecutive quarters, is projected by MAGNA to continue at least through 2018. Their December 2017 report projects a healthy 2017 finish of +1.6 percent for OOH, followed by an even stronger 2018 at + 2.5 percent. […]
NEW YORK – AUGUST 8, 2017 – The latest Media Economy Report from MAGNA Intelligence, focuses on Out-of-Home (OOH) Advertising trends globally. A joint study in partnership with IPG Mediabrands’ out-of-home specialist agency, Rapport, the report, entitled Why Out-of-Home Outperforms, is based on an analysis of the global OOH industry […]
Thanks to the OAAA for allowing us to reprint their article. MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s […]
Magna Global has issued its USA ad revenue forecast for 2015-2017. Here’s a summary of the findings. Outdoor will grow by 3.3% in 2016 and 2.9% in 2017. This is well in excess of US GDP which grew 0.8% per annum in the first quarter of 2016 and 1.4% per […]
