In addition to controlling Lamar Advertising, Sean and Kevin Reilly have been shareholders in RTC, a Louisiana telcom company. The Greater Baton Rouge Business Report says RTC recently purchased Eatel, another Louisiana telcom provider, with the Reilly’s backing. The Post and Courier has an article on religious billboards. The article […]
Baton Rouge, LA – June 26, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced the formation of a partnership with Rareform, a recycling-based lifestyle brand specializing in converting billboard materials into high-quality products. This partnership will […]
Insider found this linked in post announcing Lamar Advertising’s purchase of a majority of the assets of Delaware Outdoor Advertising. Max Drachman of Kalil and Co was the broker. This acquisition follows on Lamar’s purchase of Philadelphia out of home advertising company Steen Outdoor in August 2017. [wpforms id=”9787″] Paid […]
The out of home deal market is “incredibly strong” says out of home investment banker Max Drachman on this week’s Billboard Insider podcast. Max has more than 10 years experience in out of home dealmaking with Kalil & Co. Here are some highlights. Your firm Kalil is also a large […]
Insider isn’t the only person who thinks that Longview Texas ought to show flexibility to convince Lamar to take down a billboard with a valid permit and lease so a Starbucks store can take its place. Here’s an excerpt from a Longview News Journal editorial: “Simply put, Longview should not […]
Outfront announced that two of their wholly-owned subsidiaries priced a private offering of $650,000,000 in aggregate principal amount of 5.000% Senior Notes due 2027. Outfront intends to use the net proceeds from the notes offering, together with cash on hand, to redeem all of its outstanding $550 million 5.250% […]
Insider agrees with Lamar CEO Sean Reilly’s comments that out of home will sell advertising in an autonomous car world just like it sells advertising today in transit settings today. If you disagree and are worried about the impact on autonomous cars, you can take a deep breath. Autonomous cars […]
Longview News Journal says that Starbucks wants to demolish a building at 707 W Marshall in Longview, Texas and put up a coffee store. The problem is that a three sided Lamar billboard sits on the site and will have to go as well. Lamar has agreed to remove […]
Insider spotted a Lamar ad campaign which uses weather triggered advertising on 6 digital billboards in Baton Rouge on behalf of Accutemp an AC/heating company. Ian Dallimore, Lamar’s Director of Digital Growth, talked with Insider. Where did the idea come from? Our account executive in Baton Rouge worked with Accutemp’s […]
Tornado season highlights the expanding partnerships between emergency messengers and digital billboards. Insider takes you inside the fast-moving preparations for recent severe weather in Oklahoma, to explain the speed and sophistication of these partnerships. 5:58 pm Saturday (May 18): authorities sent a group text to activate digital billboards on Sunday. […]
