Baton Rouge, LA – July 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced that the company has been selected by the Birmingham Jefferson County Transit Authority (MAX) to manage advertising across its fleet of 69 buses, covering an area of more than 200 square miles across nine cities. Lamar will secure advertisers and handle the execution of the advertisements themselves, which will be seen on bus exteriors.
The MAX bus system tallies 3 million passenger trips annually, supporting a population of nearly 400,000. Bus routes travel through downtown Birmingham, as well as major entertainment and shopping centers and provide service to multiple healthcare facilities and educational institutions in the area. MAX buses are seen by high income populations in both urban and suburban areas and by a younger demographic attending Birmingham’s local colleges and universities.
“We are excited to bring the power and creativity of Lamar’s transit advertising capabilities to yet another market for the benefit of both advertisers and the Birmingham Jefferson County Transit Authority,” said Casey Sexton, Territory Manager for Lamar Transit Advertising. The addition of MAX marks a continued expansion of Lamar’s growing transit advertising portfolio. Recent awards include a rail contract in Denver, CO and a multi-year contract extension in Vancouver, BC.
Lamar offers a variety of transit advertising formats throughout North America including bus, rail, shelter, bench and station displays, reaching consumers as they travel throughout the marketplace. For more information about advertising in Birmingham, please visit https://www.lamar.com/birmingham.
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 348,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States, with over 3,300 displays. Please feel free to explore our website at www.lamar.com or contact us at hello@lamar.com for additional information.
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