By Chris Whitfield, Operations Manager, Lamar Advertising Allow your customers to use more of the actual ad space ! This is an example of what I like to call “permanent extensions” for billboards. I have built many of these in both Arizona and now Colorado. These sit approximately 6 ” […]
At yesterday’s Morgan Stanley Technology, Media and Telecom Conference Lamar CEO Sean Reilly referenced two pending purchases: a midwest out of home advertising company and a sizable transaction in Los Angeles which is tied up in litigation. Insider surmises that the LA transaction is Regency Outdoor Advertising. Regency owns billboards […]
By Nicole Randall OAAA Communications Senior Director When law enforcement is on the lookout for a wanted criminal or a missing person, media publicity is one of the best ways to generate leads. For more than a decade, the OOH industry has worked with the FBI to immediately notify the […]
Just out of the Navy, George Merovich started in the winter of 1972 with Penn Advertising in York, PA — as a bill poster. Forty-seven years later, at Lamar’s regional office in York, PA, Merovich is responsible for development in 18 markets, from Providence to parts of Ohio. He also […]
Donations from every corner of the billboard industry met an ambitious GoFundMe goal to help employees of Stott Outdoor Advertising who lost homes to wildfire. Insider thanks its readers for supporting this worthy cause. After wildfire burned homes of seven Stott employees November 8, General Manager Jim Moravec created a […]
The Fairway sale has been through multiple rounds of bidding. Expect an announcement soon. Scarcely a day goes by without Insider hearing some new rumor. Here’s the latest. The sale will occur in geographic clusters. Lamar will buy one or more of the pieces. Wouldn’t be surprised if this includes […]
How much of every dollar of billboard revenue should be left after paying your vendors, landlords and employees? 45 cents according to Boston Omaha, the parent company of Link Media Outdoor. Take a look at the table which appeared in Seeking Alpha’s Boston Omaha: A Potential Opportunity for Long Term […]
A side story to the now overturned Cincinnati billboard tax was the tax’s draconian enforcement provisions: The billboard tax was imposed on an “advertising host” which was defined to mean “any person who owns or controls an outdoor advertising sign, including the persons agent, affiliate, employee or other representative who […]
CINCINNATI, OH (October 17) – Court of Common Pleas Judge Curt C. Hartman today invalidated Cincinnati’s new excise tax on billboards as a burden on speech protected by the First Amendment. “Government may not single out and direct or target a tax solely at the exercise of First Amendment rights […]
By Nicole Randall OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “What was your favorite OOH creative for a summer movie this year?” Mendi Robinson, AVP of Marketing, Lamar Advertising I really appreciated the simplicity […]
