May 30, 2019 – Baton Rouge, LA – Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that Jay Johnson has been appointed Chief Financial Officer effective October 1, 2019. Mr. Johnson, 42, has served as Executive Vice President and Chief Financial […]
This week’s Billboard Insider podcast features Lamar Advertising’s Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Here are some […]
Here are the highlights from Lamar CEO Sean Reilly’s talk yesterday at the JP Morgan Global Technology, Media and Communications Conference. On what’s performing well We’ve got some verticals that are performing incredibly well like financials…the healthcare vertical is healthy, pardon the pun. Their world is stable and they’re spending […]
By Chris Whitfield, Operations Manager, Lamar Advertising Allow your customers to use more of the actual ad space ! This is an example of what I like to call “permanent extensions” for billboards. I have built many of these in both Arizona and now Colorado. These sit approximately 6 ” […]
At yesterday’s Morgan Stanley Technology, Media and Telecom Conference Lamar CEO Sean Reilly referenced two pending purchases: a midwest out of home advertising company and a sizable transaction in Los Angeles which is tied up in litigation. Insider surmises that the LA transaction is Regency Outdoor Advertising. Regency owns billboards […]
By Nicole Randall OAAA Communications Senior Director When law enforcement is on the lookout for a wanted criminal or a missing person, media publicity is one of the best ways to generate leads. For more than a decade, the OOH industry has worked with the FBI to immediately notify the […]
Just out of the Navy, George Merovich started in the winter of 1972 with Penn Advertising in York, PA — as a bill poster. Forty-seven years later, at Lamar’s regional office in York, PA, Merovich is responsible for development in 18 markets, from Providence to parts of Ohio. He also […]
Donations from every corner of the billboard industry met an ambitious GoFundMe goal to help employees of Stott Outdoor Advertising who lost homes to wildfire. Insider thanks its readers for supporting this worthy cause. After wildfire burned homes of seven Stott employees November 8, General Manager Jim Moravec created a […]
The Fairway sale has been through multiple rounds of bidding. Expect an announcement soon. Scarcely a day goes by without Insider hearing some new rumor. Here’s the latest. The sale will occur in geographic clusters. Lamar will buy one or more of the pieces. Wouldn’t be surprised if this includes […]
How much of every dollar of billboard revenue should be left after paying your vendors, landlords and employees? 45 cents according to Boston Omaha, the parent company of Link Media Outdoor. Take a look at the table which appeared in Seeking Alpha’s Boston Omaha: A Potential Opportunity for Long Term […]
