• The City of Waco Knows Billboards Helps Tourism

    With major construction creating confusion for tourists, the City of Waco TX renewed an annual contract with Lamar Advertising to make it a little easier for tourists to navigate the TXDOT construction on Interstate-35.

    The following TV report from KWTX10 provides some detail on the project (pardon the short ad).

    For those of you who are HGTV or Chip & Joanna Gaines fans, you know that Waco has leveraged off their success to increase visitors to the city. This is a terrific example of a city that appreciates their local businesses and attractions and knows that the Out of Home industry can be an outstanding partner.  Smart move by the City of Waco.

    Are you talking with tourism groups in the cities you serve?

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