How much of every dollar of billboard revenue should be left after paying your vendors, landlords and employees? 45 cents according to Boston Omaha, the parent company of Link Media Outdoor. Take a look at the table which appeared in Seeking Alpha’s Boston Omaha: A Potential Opportunity for Long Term […]
A side story to the now overturned Cincinnati billboard tax was the tax’s draconian enforcement provisions: The billboard tax was imposed on an “advertising host” which was defined to mean “any person who owns or controls an outdoor advertising sign, including the persons agent, affiliate, employee or other representative who […]
CINCINNATI, OH (October 17) – Court of Common Pleas Judge Curt C. Hartman today invalidated Cincinnati’s new excise tax on billboards as a burden on speech protected by the First Amendment. “Government may not single out and direct or target a tax solely at the exercise of First Amendment rights […]
By Nicole Randall OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “What was your favorite OOH creative for a summer movie this year?” Mendi Robinson, AVP of Marketing, Lamar Advertising I really appreciated the simplicity […]
Brad Thomas writes for Seeking Alpha where he specializes in publicly-listed REITs. In addition, Thomas is the Editor of the Forbes Real Estate Investor, a monthly subscription-based newsletter. Insider has followed Brad for some time and his take on OOH REITs is thoughtful and worth the read. Here is his take on […]
As we daily wander through the endless details of running our businesses, it can become easy to miss the perspective of the wider business and investment community. Insider read an interesting Forbes article that shares a number of significant drivers that are transforming the way we do business and they […]
In Peabody MA, Lamar Advertising is working with the city council to clear up ownership of a special permit. The Salem News reports on the latest meeting between the town and Lamar which came about as Lamar began construction to convert the board in question from a static to digital […]
DALLAS–(BUSINESS WIRE)–Ultravision International, a world-leading innovator and manufacturer of LED displays and LED lighting, today announced that it has reached a definitive agreement with Lamar Advertising Company (NASDAQ: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, for Lamar to purchase LED billboard lights and Modular […]
Date: September 18, 2017 A new industry task force held its inaugural meeting last week as both buyers and sellers met to discuss meaningful ways to improve the overall OOH business. The new-standing committee is a cooperative venture between OAAA and 4A’s, the trade group representing advertising agencies. The purpose of […]
