US passenger travel increased by an additional 5% last week according to the Inrix US National Traffic Volume Synopsis issue #7. Passenger travel improved to 64% of normal for the week ended May 1 up from 59% of normal for the week ended April 24. Travel is compared to a […]
The Inrix US National Traffic Volume Synopsis shows traffic continues to rebound. Here are some of the highlights for the week ended April 24. Nationwide travel improved to 59% of normal for the week ended April 24 versus 54% of normal for the week ended April 17. Long haul trucking […]
Inrix reports that national wide passenger travel for the week ended April 17 has stabilized at 54% of normal versus pre-covid 19 periods. Here’s the chart. Source: Inrix US National Traffic Volume Synopsis Issue #5 (April 11-17, 2020) Long haul trucking is down 13% from pre-covid periods. Local area commercial […]
On Monday Inrix issued auto and truck travel data for the week ended April 3. Inrix’s gets location reporting on 100 million trips covering 1 billion miles a day. That’s about 10% of all US car trips. The highlights. Nationwide travel for March 28-April 3 declined by 47% versus a […]
Inrix reported that for the week of March 21-27 travel volumes were 40% below normal, a decline from the previous week in which travel volumes were 30% below normal. Commercial trucking and fleet trucking are down by 5-10%. Here’s the Chart. Urban areas are seeing a 60% decline in travel […]
There’s some breathless sputtering that out of home’s ROI is ruined because no one is driving. Look at this data from Inrix’s National Traffic Volume Synopsis for March 14-20, 2020. Traffic is down due not as much as you think. You might want to keep track of the Inrix numbers […]
By Alli Collier, OAAA Marketing Programs Manager Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. Throughout […]
Data company Inrix is featured at Forbes.com in “New Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights.” The article talks about the Inrix/Dannon yogurt campaign in which a digital billboard ad changes based on the average speed on the roadway. You can read the details of […]
