The Geopath Mobility Report dated 11/12/20 shows that average daily miles travelled is 92% of pre-covid levels. Here are the state charts. Average daily miles travelled is down slightly in most states during the past month. [wpforms id=”9787″] Paid Advertisement
By Kym Frank, President, Geopath Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of […]
The Geopath mobility update dated November 5, 2020 reports that traffic in the United stated is 92% of normal. Average daily miles travelled was 16.5 miles for the week of Oct 26 – Nov 1, 2020, versus 18.0 miles for the week of Mar 2 – Mar 9, 2020. Here’s […]
The Geopath Mobility Report dated October 29, 2020 says that average daily miles traveled are 93% of pre-covid levels. This is down slightly from 94% of precovid the week prior. Average daily miles travelled increased in 24 of 50 states in October versus September. Daily miles travelled remained the same […]
The Geopath Mobility report dated October 22, 2020 shows that average daily miles travelled is 94% of normal. Average daily miles travelled is a good proxy for the roadside billboard operators who make up the overwhelming majority of Billboard Insider readers. Here are the state figures. [wpforms id=”9787″] Paid Advertisement […]
New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and leading airport advertising provider in the U.S., today announced a first-in-the-nation rollout of a new audience impressions methodology that provides advertisers a more precise analysis of a consumer’s […]
Traffic is 93% of normal according to Geopath’s Mobility update dated October 15, 2020. Here’s the state data. Louisiana had an 11% drop in travel related to Hurricane Delta. [wpforms id=”9787″] Paid Advertisement
After Insider published the most recent Geopath mobility report showing average daily miles travelled was 94% of normal a reader commented: The Geopath mobile data is grossly misleading and is skewed to support a narrative the OOH industry so desperately wants to convey. As far as Atlanta goes we can […]
Geopath’s Mobility Report dated October 8, 2020 shows that average daily miles travelled is 94% of normal. Traffic for the week beginning 9/28/20 increased in nearly all states. [wpforms id=”9787″] Paid Advertisement
New York, NY, October 8, 2020 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020. Newly […]
