Tag: Geopath

Geopath Names Dylan Mabin President

Audience Measurement Veteran Will Lead Geopath into the Future May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President […]

Dylan Mabin on why you need to go to the 2022 GO OOH conference.

For the past two plus years, we have all been kept apart. But finally, we are transitioning from pandemic to endemic mode, advertisers and consumers are as active as we’ve ever seen, new marketplaces and technologies are ascendant, and OOH is stronger and more relevant than ever. Whether you are […]

Simons, Fenty and Robinson to Emcee 2022 Geopath/OAAA Conference

We can’t wait to see all of you! The three of us are thrilled to co-emcee this year’s conference with a shared purpose bringing us together – our love and passion for the OOH Media industry. The changing landscape of the last two years has reminded us that our strength lies within […]

Geopath Announces Promotions and New Hires

  New York, NY (February 18, 2022) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced it has promoted five employees and added four staff across various functions. Newly promoted within the Geopath organization are: Brian Ryu, Senior Manager, Transit & […]

Geopath Adds 6 Board Members and Makes Lieberman Chairperson

New York, NY (December 9, 2021) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced the election of Michael Lieberman, CEO, US at Kinetic as Chairperson of the Geopath Board of Directors. As Chairperson, Lieberman will support the efforts underway […]

Seizing the Opportunity Before Us

A note to the OOH Industry from Geopath’s EVP Operations and Acting President, Dylan Mabin   It was such a pleasure being together in person with so many of you at New York Digital Signage Week. The big crowds and engaged audiences truly drove home what makes this industry so […]

Geopath Adds Board Members

New York, NY (October 5, 2021) – Geopath, a non-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members. Representing all facets of the industry, the new […]

Geopath Names Dylan Mabin EVP Operations and Acting President

New York, NY (September 22, 2021) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the promotion of Dylan Mabin to Executive Vice President of Operations and Acting President at Geopath, effective immediately following a unanimous vote from the Geopath Board of […]

Three Things to Know About OAAA’s Proposed Impression Measurement Guidelines

By: Christina Radigan, Chief Marketing Officer of OAAA The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. OOH sellers across the spectrum of formats (print, digital, place-based, transit) feel the […]

Adload Technologies Joins Geopath

SACRAMENTO, CA (June XX, 2021) – Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways, today announced it has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising. Adload Technologies installs smart digital displays on the back doors of commercial […]