NEW YORK – June 2, 2026 – Geopath today announced the next step in its evolution to advance the Out-of-Home (OOH) industry: the launch of a search for an Executive Director to lead Geopath into a bold, momentum-filled future. Building on meaningful progress and recent pilot of a next-generation measurement […]
Here are the results of Lamar Advertising CEO Sean Reilly’s talk at yesterday’s J.P. Morgan Global Tech, Media and Communications Conference, sponsored and analyzed by SignValue. There was an upbeat mood at the OAAA conference: It was a great conference. The enthusiasm and the confidence and the sense of possibilities […]
Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth NEW YORK, March 31, 2026 (GLOBE NEWSWIRE) — Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing […]
Billboard Insider wrote about Geopath’s difficulties in Geopath’s financial woes. Geopath responded in Geopath Interim CEO Rob Peterson on Geopath’s Progress. Billboard Insider’s coverage mentioned a Geopath contract with Motionworks. Motionworks CEO and C0-Founder Ryan Kinskey has asked to respond to our Geopath coverage below. Thank you for the opportunity […]
An independent out of home exec weighs in on the cost of impressions data…. I read your article on Geopath and the comments from out of home companies. I agree 100% with the midwest exec. In fact, I had that very situation happen to me a couple months back. I […]
Billboard Insider asked Geopath interim CEO Rob Peterson if he wanted to comment on Geopath’s financial woes and he wrote the following response which we are reprinting in its entirety… Dave, (cc: Ali Broback – Geopath Board Chair) Thanks very much for the opportunity to respond to your article, Geopath’s Financial […]
Some thoughtful comments on yesterday’s article on Geopath’s financial woes. An eastern out of home exec thinks a single accurate MRC-accredited measurement standard makes sense. We do subscribe to GeoPath. We don’t like it and have looked into Per View but the numbers did not make a lot of sense […]
Geopath (the non-profit which provides measurement services to the US out of home industry) released 2024 financials and the numbers aren’t pretty. Here’s a summary. Geopath has lost money for three straight years. The 2024 loss was $1 million, down from a $1.6 million loss in 2023. We suspect the […]
Here’s a statement from Geopath summarizing what happened at the organization’s September 25th town hall. Billboard Insider did not attend. Email davewestburg@billboardinsider.com if you have any comments or impressions on the town hall. On September 25th, more than 380 people participated in Geopath’s Member Town Hall, hosted by Geopath’s Interim […]
Here are some reader comments on Independent Out of Home Companies Asking for Change at Geopath and Geopath replies to the independents. Jack Sullivan says bring discrepancies to Geopath’s attention I agree 100% agree with Rob Peterson’s stand on the trustworthiness and “the good business sense” of Geopath. Do mistakes […]
